African mobile advertising market grows with 37.9% over three months according to InMobi Mobile Insights report - May 2011 edition

Published on July 18, 2011

Latest InMobi research shows South Africa with 861 million impressions monthly

Johannesburg, July, 2011 -- InMobi, the world’s largest independent mobile ad network, today released its May 2011 Mobile Insights Report for Africa providing insights on mobile advertising trends on the continent. Data from the report shows that InMobi now serves a staggering 4.2 billion impressions a month in Africa, up 37.9% from 3.0 billion in February 2011.

Key highlights of the South Africa data include:

  • Growth in smartphone impressions was 34% for the period, with 223 million mobile ad impressions monthly now coming from smart devices
  • With almost 74% ad share, Samsung and Nokia dominate the market with RIM a far third with 13% share
  • Android is present in the market with 9.7 million impressions monthly
  • Nokia remains the largest manufacturer with a 20% share, but it has lost 3.1 points in just 90 days to RIM (+3.6)

South Africa shows 36% higher share of impressions on smart devices compared to other Africa countries. However, the relatively slow pickup of smart devices in Africa is highlighted by the fact that South Africa smartphone impression share is nearly half the global average. Isis Nyong'o, Vice President and Managing Director InMobi Africa confirms that "Mobile media continues to consume the mindset of consumers across the continent. As mobile ad impressions continue to grow rapidly, it's evidence that more consumers are using the mobile web and current users are highly engaged." The report finds that Botswana, Ethiopia and Nigeria show the fastest mobile adgrowth in mobile markets in Africa from February to May 2011. Nigeria and South Africa maintain thetop two positions as the largest African mobile markets, and now represent 2 of every 5 mobile ads across the continent. The full report is available to download at www.inmobi.com/research.

About InMobi Mobile Insights Report

InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network of 314 million consumers across six continents and more than 165 countries.

About InMobi

InMobi is the world's largest independent mobile advertising network. With offices on four continents, it provides advertisers, publishers and developers with a uniquely global solution for advertising. Its network is growing fast and now delivers the unprecedented ability to reach 314 million consumers, in over 165 countries, through more than 36.2 billion mobile ad impressions monthly. InMobi was recently selected as the 2010 AlwaysOn Global 250 Company to Watch in Silicon Valley. InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, and Singapore. To learn more, please visit www.InMobi.com/research, follow us on Twitter @InMobi, or read our blog at www.InMobi.com/InMobiblog/.

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