Singapore, June 07, 2011 - InMobi, the world’s largest independent mobile ad network, today revealed its Mobile Insights Report – Asia Pacific Edition April 2011, reporting a 10% increase in the Asia Pacific mobile ad market from January to April 2011. The largest and most comprehensive report of its kind is based on data from the InMobi global network which serves 35.0 billion monthly mobile advertising impressions to over 314 million consumers globally. Following the global trend, Android surpasses iPhone OS impression share in Asia Pacific for the first time, capturing 9.5% share of regional ad impressions. Key Asia Pacific findings include:
Comments Atul Satija, VP & Managing Director – Asia Pacific at InMobi: “As InMobi’s network in the Asia Pacific region continues to see robust growth, we continue to further invest in the market and strengthen our regional team. We have recently made appointments in Malaysia and Australia and will continue our regional expansion efforts while working towards helping the industry realize the full potential of mobile technology. With improving smartphone adoption, faster networks and cheaper data plans, this is an extremely exciting time for marketers to successfully execute highly targeted, impactful, and measurable campaigns that will greatly improve ROI.” Global findings:
Global OS Share April 2011 | |||
OS | Impressions | % Global Share | Point Change |
Nokia OS | 6,838,150,588 | 19.5% | -0.6 |
Symbian OS | 6,335,241,927 | 18.1% | -0.1 |
Android | 5,874,242,973 | 16.8% | +3.3 |
iPhone OS | 5,703,575,652 | 16.3% | +0.4 |
RIM OS | 1,701,706,446 | 4.9% | +0.6 |
Others | 8,575,937,906 | 24.5% | -3.4 |
Commenting on the study, James Lamberti, VP Global Research & Marketing at InMobi, says: "Following the global smartphone revolution, 'in-application' advertising continues to outpace mobile web ad growth. With a large global contingent of mobile app developers for iOS, Android and now Windows Phone 7, these developers represent an invaluable part of the mobile ecosystem. Developers are among the most influential individuals in the future of the mobile market and their products will shape the future of mobile advertising. The landscape will be very interesting to watch over the next year as many developers began to focus on mobile web apps to help alleviate device and platform fragmentation issues." You can download the latest InMobi Mobile Insights Report here: www.inmobi.com/research. ENDS InMobi Mobile Insights Report InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network of 314 million consumers across six continents and more than 200 countries. About InMobi InMobi is the world's largest independent mobile advertising network. With offices on four continents, it provides advertisers, publishers and developers with a uniquely global solution for advertising. Its network is growing fast and now delivers the unprecedented ability to reach 314 million consumers, in over 200 countries, through more than 35 billion mobile ad impressions monthly. InMobi was recently selected as the 2011 AlwaysOn Top 100 Mobile Companies in Silicon Valley. InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in Nairobi, London, San Francisco, Bangalore, Tokyo, and Singapore. To learn more, please visit www.InMobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/ FOR MORE INFORMATION: Rice Communications for InMobi Tel: +65 6221 8047 Shruti Soni Email: shruti.soni@ricecomms.com Daniel Lim Email: daniel.lim@ricecomms.com Kwa Qian Hui Email: qianhui.kwa@ricecomms.com