Singapore, October 21, 2010 – A survey done by InMobi, one of the fastest growing global mobile advertising networks, reveals surprisingly high levels of mobile advertising in Asia, with two-thirds of Asian consumers comfortable with mobile advertising, and over 50% ready to receive personalised advertisements. This finding is likely to surprise advertisers, who have, so far, been conservative in adopting mobile advertising as part of their strategies, but points to the untapped potential of the region. The survey, done in partnership with digital marketing intelligence agency, comScore, interviewed 3,500 consumers in Indonesia, Thailand, Malaysia, India, and Australia, and discussed overall comfort with mobile ads, perceived benefits and willingness to have ads. Other findings include:
Presenting the report, James Lamberti, VP Global Research & Marketing at InMobi said, “These results present a truly enlightening picture of how mobile advertising is perceived in Asia. There are opportunities here for advertisers willing to tailor-make campaigns to take advantage of these inclinations.” “As the market grows and technology matures, there is great potential for growth given that the Asian consumers are receptive to mobile ads and see the value that these ads bring as confirmed by this survey. Because InMobi has the largest reach among mobile advertising networks in Asia, it is the perfect platform to reach out to mobile consumers in the region ” said Emmanuel Allix, VP & Managing Director, APAC at Inmobi. “We’re pleased to partner with InMobi for this survey,” said Joe Nguyen, Vice President, Southeast Asia, at comScore. “It gives advertisers and brands a better understanding of the situation in Asia, and hopefully a better position from which to strategise.” InMobi’s also shared other interesting information about mobile advertising in Asia and the rest of the world:
InMobi is the world’s largest independent mobile advertising network. InMobi provides advertisers, developers, and publishers with a uniquely global mobile advertising solution. InMobi, which more than doubled its network in the first 6 months of 2010, delivers the unprecedented ability to reach 185 million consumers in over 125 countries through more than 21.2 billion mobile ad impressions monthly. This includes over 11.5 billion impressions to more than 100 million consumers in the Asia Pacific region making it the largest mobile ad network in Asia. Recently InMobi was selected to the 2010 AlwaysOn 250 as a company to watch in the global Silicon Valley. InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, Mumbai, Johannesburg and Singapore. To learn more, please visit www.InMobi.com/research , follow us on Twitter @InMobi, or read our blog at www.InMobi.com/blog