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Asian Mobile Ad Market Grows 25.1% in Q3 2011 fueled by rapid growth of app inventory: InMobi

Published on November 22, 2011
Asian Mobile Ad Market Grows 25.1% in Q3 2011 fueled by rapid growth of app inventory: InMobi
  • InMobi now serves over 69.5 billion impressions per quarter in Asia
  • Mobile ad growth driven by both smartphones and advanced phones
  • App impressionsmore than doubled in Q3 2011 and growing faster than global pace

Singapore, November 22, 2011- InMobi, the world's largest independent mobile ad network, today released its Mobile Insights Report – Asia Regional Summary, covering the period July to September 2011. Based on InMobi network data, the report reveals that the Asian mobile ad market grew by 25% to over 69.5billion quarterly ad impressions in Q3 2011. The Android platform saw a significant increase of 7.5 share points in ad impressions over Q2 2011, now serving 16.6% of all impressions in the region.

Key Asia findings include:

  • Asia mobile impressions grew by 25% over Q2 2011 on the InMobi network.
    • InMobi now serves over 69.5 billion impressions per quarter in Asia, representing half of global total.
    • The volume of mobile impressions in Asia signifies the reach mobile devices can offer local, regional and global brands.
    • Rapid growth of smartphone and app inventory shows increasing smartphone penetration in the region.
  • Mobile ad growth is driven more by smartphones than by advanced phones.
    • The impression share for smartphones for Q3 2011 increased by 41.9% as compared to advanced phones, which grew by 19.9%.
  • App impressions more than doubled in Q3 2011 with a growth of 113.7% over Q2 2011.
    • With increased smartphone adoption, app impressions are expected to continue growing exponentially in the region.
  • Android impressions grew by 7.5 share points in Q3 2011.
    • Android gaining market share while other OSes experienced a decline, iPhone OS (-2.7%), Nokia OS (-2.2%) and Symbian OS (-1.1%).
  • While Nokia impressions declined slightly this quarter, itsdevices still make up almost half the mobile ad impressions in Asia.
    • Nokia is followed by Samsung (20.6%), Sony Ericsson (8.1%), Apple (6.3%) and HTC (3.0%) to round out the top five manufacturers in the region.
  • Although Apple’s total share declined slightly, the iPhone 4 delivered the most impressions in the region with a 3.3% market share.
  • In terms of top mobile ad markets in the region, India leads with 47% market share gaining 3.3 share points over Q2 2011.
    • India is followed by Indonesia (18.8%), Vietnam (6.6%), Japan (6.4%) and China (3.2%) to round out the top five mobile ad markets in the region.

Comments Atul Satija, Vice President and Managing Director – Asia Pacific at InMobi: “Asia continues to be an important growth market for InMobi. With increasing penetration of Android devices and cheaper data plans being seen across the region, we see significant growth of deeply immersive brand advertising on the mobile platform over the next year. What will also be interesting to see is a stronger application development ecosystem led by local app economies that are already emerging in Taiwan and Singapore, and will soon become prominent in markets like Indonesia, Thailand and Malaysia, among others.”

Asia OS Share: Q3 2011

OS Impressions % Share Point Change
Nokia OS 17,313,288,266 24.9% -2.2
Symbian OS 15,394,331,395 22.2% -1.1
Android 11,544,969,194 16.6% +7.5
iPhone OS 4,374,167,713 6.3% -2.7
RIM OS 953,434,483 1.4% +0.5
Others 19,887,859,017 29% -1.9

You can download the latest InMobi Mobile Insights Report here: www.InMobi.com/research.

About InMobi

InMobi is the world’s largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 340 Million consumers, in over 165 countries, through more than 60.2 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand InMobi’s offering to creative agencies and brands. InMobi was recently named “The Best Mobile Ad Network” at the 2011 MOBI Awards and was selected as a 2011 AlwaysOn Top 100 Mobile Company in Silicon Valley. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.

Media Contacts

Rice Communications for InMobi Tel: +65 6221 8047 ShrutiSoni Email: shruti.soni@ricecomms.com John Tan Email: john.tan@ricecomms.com