Singapore, November 22, 2011- InMobi, the world's largest independent mobile ad network, today released its Mobile Insights Report – Asia Regional Summary, covering the period July to September 2011. Based on InMobi network data, the report reveals that the Asian mobile ad market grew by 25% to over 69.5billion quarterly ad impressions in Q3 2011. The Android platform saw a significant increase of 7.5 share points in ad impressions over Q2 2011, now serving 16.6% of all impressions in the region.
Comments Atul Satija, Vice President and Managing Director – Asia Pacific at InMobi: “Asia continues to be an important growth market for InMobi. With increasing penetration of Android devices and cheaper data plans being seen across the region, we see significant growth of deeply immersive brand advertising on the mobile platform over the next year. What will also be interesting to see is a stronger application development ecosystem led by local app economies that are already emerging in Taiwan and Singapore, and will soon become prominent in markets like Indonesia, Thailand and Malaysia, among others.”
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You can download the latest InMobi Mobile Insights Report here: www.InMobi.com/research.
InMobi is the world’s largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 340 Million consumers, in over 165 countries, through more than 60.2 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand InMobi’s offering to creative agencies and brands. InMobi was recently named “The Best Mobile Ad Network” at the 2011 MOBI Awards and was selected as a 2011 AlwaysOn Top 100 Mobile Company in Silicon Valley. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.