InMobi Analytics Product Delivers 74% Reduction in Cost Per Conversion for Mobile Advertisers in US Market
Study shows Retail, Gaming, and Entertainment advertisers scaled rapidly during Memorial Day holiday surge in consumer mobile usage
SAN MATEO, THURSDAY, JUNE 16TH: Today, InMobi, the world’s largest independent mobile ad network, announced that InMobi Analytics is delivering an impressive 74%* reduction in cost per conversion. InMobi reports that the tremendous success of the product has helped drive significant growth for dozens of mobile advertising clients in the US retail, gaming, and entertainment verticals.
Unlike other tools in the market, InMobi Analytics offers automated real-time conversion optimization technology in addition to detailed reporting and insights to its agency and brand users. InMobi Analytics technology, which is widely used in the US market today, has improved the mobile ad experience of over 60 million US consumers and over 10 billion impressions so far in 2011.
Commenting on the announcement, Thomas Schulz, International CEO, Somo, says: ““InMobi Analytics is delivering the brand performance marketers dream of; simultaneously improving conversion costs while increasing scale. We love using it as it helps our clients achieve their goals. It's also easily integrated within our tracking tool, Apptimiser™, enabling InMobi's outstanding performance to be measured against other mobile traffic sources.”
Anne Frisbie, VP & Managing Director, North America, InMobi, added: “Measurement has always been the missing piece of the puzzle in the mobile advertising market. Our goal is to help grow the category while delivering ROI positive results for our clients. We are pleased to see that InMobi Analytics is helping our customers achieve their marketing goals, and we expect over 100 million Americans every month will enjoy a better mobile ad experience by the end of 2011 as a result.”
Preceding the Memorial Day holiday weekend, InMobi experienced a huge surge in demand for mobile advertising on its network, many of its advertisers leveraged the InMobi Analytics product for this key buying period. A study into the behavior not only unveils a 74% drop in cost per conversion within two weeks of launch, but also shows huge increases in volume achieved post optimization by using the automated, real-time feedback loop unique to the InMobi Analytics tool.
The findings highlight an important learning for advertisers looking to maximize performance during holiday periods. Commenting on the findings, Anne Frisbie, InMobi, said: “Advertisers need to plan ahead to win in the market during holidays. We saw several clients miss the window by launching too close to Memorial Day and not allowing time for optimization to kick in and volume to increase in sync with consumer behavior. It’s all about timing and an important lesson for the mobile industry heading into Q3 and Q4.”
For more information on InMobi, it’s product offerings or its analysis of behavior in the market, please visit www.inmobi.com.
InMobi is the world’s largest independent mobile advertising network. With offices on four continents, it provides advertisers, publishers and developers with a uniquely global solution for advertising. Its network is growing fast and now delivers the unprecedented ability to reach 314 million consumers, in over 200 countries, through more than 35 billion mobile ad impressions monthly. InMobi was recently selected as the 2011 AlwaysOn Top 100 Mobile Companies in Silicon Valley.
InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in Nairobi, London, San Francisco, Bangalore, Tokyo, and Singapore.
Today, InMobi, the world’s largest independent mobile ad network, announced that InMobi Analytics is delivering an impressive 74%* reduction in cost per conversion.