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InMobi Enters Taiwan; Market grows 15x in 2011
Published on April 16, 2012
Move part of the Mobile Ad Network’s aggressive growth strategy in the region
[Taipei, April 13, 2012]
InMobi, the world’s largest independent mobile advertising network with offices on five continents, is entering Taiwan. The move into Taiwan represents the next phase in InMobi’s global expansion plans, and will allow InMobi to better serve its Taiwanese customers. “Our network data shows that Taiwan’s mobile space is growing at a rapid pace. Establishing an on-ground presence in Taiwan will let us better serve local advertisers and capitalise on that growth,” said Phalgun Raju, Regional Director and General Manager – Southeast Asia, Hong Kong and Taiwan for InMobi. “We are focused on strengthening our on ground support teams to address the unique needs of the diverse regional markets.Over the next few months, we are looking to hire the best local talent with an in-depth knowledge of the Taiwanese mobile landscape and consumer preferences.” InMobi served one billion mobile ad impressions in the fourth quarter of 2011 in Taiwan, a fifteen-fold increase over the same period in 2010. Already one of the world’s most sophisticated mobile markets, smartphone ad impressions share increased to 96% from 88% the year before. HTC dominates the mobile phone market, with 45.6 percent share and two hundred times more impressions than previously. Samsung is in second place, with 20.4 percent share, and Apple is third most popular manufacturer, after its market share decreased from 22.8 percent to 11.2 percent. Apple’s loss was Android’s gain as it became the top mobile OS in 2011, with a market share that increased from 65.5 percent to 83.8 percent. InMobi has supported Taiwanese campaignsfor brands like Estee Lauder, Godgame, Taiwan Mobile and China Airlines, through local partners and this move will help strengthen both direct advertiser and agency relationships going forward.
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.