InMobi, the leading innovator in mobile advertising and the largest independent mobile advertising network, today announced that the mobile ad network continues its rapid growth; reaching 691 million unique users on mobile devices in 165 countries - covering more than 40% of smartphone users globally. While the network reaches over a billion users through billions of daily ad impressions across both mobile devices and mobile web, the 691 million unique user figure reflects the sample size of InMobi’s anonymously compiled user data, which is constantly enriched over time. Naveen Tewari, CEO and Founder at InMobi comments: “This figure highlights the tremendous reach now available on the InMobi network across every significant smartphone and tablet market. The advances we are making in tracking and analytics enables us to share our insights for the benefit of the industry at large. The 691 million number represents the anonymous profiles we have built on our user-driven ad network, which enables us to offer advanced audience targeting solutions to our customers.
|Country||Number of monthly unique users on InMobi network|
|Latin America||51 million|
|South East Asia||69 million|
|South Korea||29 million|
|United Kingdom||28 million|
|Rest of World||143 million|
"We now have over six billion mobile subscribers worldwide and more than a one billion smart phones; this growth has had a phenomenal impact on the InMobi global mobile advertising network. We anticipate that the introduction of Mozilla’s Firefox OS and Ubuntu OS will increase rapid adoption of smartphones and open the gates for emerging markets. With current growth projections, we expect to reach a billion users within 18 – 24 months,” concludes Tewari.
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InMobi has been recognized by MIT Technology Review as one of 50 Disruptive Companies of 2013. InMobi platforms enable the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising and deliver an end to end solution to its customers. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 691M consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetise their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support across the globe. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. Developers can start monetizing instantaneously by downloading our SDK - www.inmobi.com/SDK
To learn more, please visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights/.
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