Today, InMobi, the largest independent mobile ad network, released its first North America Tablet Insights Report, unveiling a staggering 88% growth of tablet impressions on its network in the last six months. The comprehensive report, based on data from InMobi’s global network, provides insight to engagement behavior between advertisers and tablet users. InMobi reports that tablet impressions have been growing nearly twice as fast as smartphones in North America. Anne Frisbie, Vice President and Managing Director, North America, InMobi, comments: "Richer web browsing experiences are achieved from the larger screen sizes and the reduced cost of tablet ownership is increasing their popularity. We are seeing smart brands raising the bar for advertising on tablets, and were very excited to see an InMobi ad campaign featured in the recent IAB Tablet Creative Showcase.” *
The report finds that Apple clearly dominates, with iOS tablet devices currently commanding 71% of the overall impression share, followed by Android with 29%. However, Apple lost 10.8% of its market share to Android, highlighting the competitiveness of the market.
| North America Tablet OS ad impressions | |||
| OS | Q4 2011 | Q1 2012 | Pt. Change |
| iOS | 81.6% | 70.8% | -10.8% |
| Android | 18.2% | 28.9% | 10.7% |
| Others | 0.2% | 0.3% | +0.1% |
Despite entering much later to the market than many of its competitors, the Amazon Kindle Fire performed second (9.2%) to the Apple iPad (70.8%) in Q1 2012. The Asus Eee Pad sits in third (5.2%) with a positive point change of 2.5% from Q4 2011 to Q12012.
| North America Top Performing tablets, total ad impressions | |||
| OS | Q4 2011 | Q1 2012 | Pt. Change |
| Apple iPad | 81.6% | 70.8% | -10.8 |
| Amazon Kindle Fire | N/A | 9.2% | N/A |
| Asus Eee Pad Transformer TF101 | 2.7% | 5.2% | 2.5% |
Frisbie continued: "As we see the tablet market mature, it’s becoming an increasingly exciting space, with huge benefits for brands that embrace the opportunities. The nature of the tablet environment allows advertisers to create deep, rich ads that truly engage users and enhance their experiences—a trend that will positively continue in the future.” An overview of the report is available on request, from: kathie.green@inmobi.com *See InMobi creative featured on the IAB Tablet Creative Showcase here: http://www.iab.net/mobilecenter/tabletshowcase "
InMobi is committed to industry education and thought-leadership with its Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network across six continents and 200 countries. The data is sourced directly from the InMobi ad serving system as ad requests come in from various publishers and apps around the world.
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.
Dan Gamble, +1-415-971-7938, dan.gamble@hotwirepr.com for InMobi US
Margot Connor, +1- 646-738-8963, margot.connor@hotwirepr.com for InMobi US
