InMobi Launches AdROIt™ – Powering Self-Learning Network for Advertisers

Published on April 28, 2010

InMobi Launches AdROIt™ - Powering Self-Learning Network for Advertisers

Early trials indicate dramatic ROI improvements driven by up to 40% decrease in Cost Per Acquisition

San Francisco, CA and London April 29, 2010 -- Today InMobi announced the launch of AdROIt™, a new technology offering advertisers automated, cost per acquisition or CPA-based performance tracking to improve ROI for their mobile advertising campaigns. AdROIt for advertisers expands on InMobi's focus to provide detailed, transparent analytics for its network partners that seek to improve performance for all participants. AdROIt utilizes goal seek allowing advertisers to track key mobile advertising campaign objectives (e.g. quotes for auto insurance, reviews on a new digital camera, requests for hotel rates) on a cost per acquisition (CPA) basis and then link this performance to a myriad of influences such as the advertising creative, publisher, and consumer targeting details. Using real-time reporting and automated performance feedback, InMobi creates a self-learning network that improves performance for advertisers with every impression and every click.

"As Indonesia's most successful Content Provider and Mobile Technology Developer over the last six years, we have found that the key to profits is accurate, meaningful information about the effectiveness of our distribution channels," said Craig A. Owensby, Chairman and CEO of PT Code Jawa. "Code Jawa has been using InMobi's new AdROIt technology for the last two months, and we can say, without question, that the impact has been huge. In the past, we would need to make educated guesses as to which ads led to the needed conversion rates -- now we know. In my opinion, InMobi's AdROIt technology is a game changer in the mobile ad industry." Sridhar Ranganathan, VP of Product Management at InMobi commented, "We know that many advertisers track their campaigns using internal CPA tools already. The difference with AdROIt, lies in our ability to incorporate feedback in real-time and automatically adjust the campaign performance accordingly. In a mobile advertising industry that is increasingly competitive and complex to manage, we continue to deliver innovative products such as AdROIt, to help advertisers to effortlessly improve performance and feed our self-learning network technology." Advertisers can learn more at

About InMobi

InMobi is the world's mobile ad network, and offers advertisers, developers and publishers with a presence in over 100 countries, superior results through its self-learning mobile advertising technology. InMobi's ad network reaches more than 179 million consumers and serves over 10 billion impressions per month. InMobi's vast global network reach in collaboration with the precision of the mobile medium provides the optimal platform for advertisers, developers and publishers of mobile Internet sites and mobile applications. The company launched in 2007 with backing from marquee investors including Kleiner, Perkins, Caufield and Byers and Sherpalo Ventures and currently has offices in London, San Francisco, Bangalore, Mumbai and Singapore. To learn more, visit

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