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InMobi Mobile Insights Report: Android projected as top global mobile ad OS by the end of 2011

Published on August 18, 2011
InMobi Mobile Insights Report: Android projected as top global mobile ad OS by the end of 2011

Google acquires Motorola Mobility to defend Android’s projected lead on the global mobile ad market.

LONDON, August 17, 2011 -- InMobi, the world's largest independent mobile ad network, has today released its Mobile Insights Report: Global Edition,Quarter Ending July 2011. Part of an ongoing series to analyze quarterly data trends on InMobi's network, the report projects that Android will be the top global mobile ad platform by the end of the year. InMobi served 112.5 billion mobile advertising impressions across the globe, a growth of 22% over the previous quarter, and reports that smartphone growth is the primary driver, outpacing the growth rate of advanced phone ads by two to one. Android continues to make a significant global impact, capturing an additional 1.9 share points in the quarter to reach 16.6% ad share.Nokia OS and Symbian OS continue to be the top performing mobile platforms globally, with 19.6% and 19.0% ad share respectively, although their market share has continued to steadily diminish.

Top 3 OS Systems: % Share Available Impressions – Global
  Quarter Ending April 2011 Quarter Ending July 2011 Pt. Chg
Nokia OS 20.8% 19.6% -1.3
Symbian OS 19.1% 19.0% -0.1
Android 14.7% 16.6% +1.9

James Lamberti, VP Global Research & Marketing, InMobi, comments: "Given Android's ongoing growth around the globe, it's not surprising to see Google announce its strategic move to acquire Motorola Mobility. At the current growth trends, Android is expected to become the top mobile platform in the ad ecosystem by the end of the year and Google is clearly protecting it from competitive threats with the IP assets of Motorola Mobility." The report also highlights the strong growth in the European mobile ad market, which has grown 20% to reach 11.5 billion ads during the quarter. It reveals that 26% of all mobile ads in Europe are now on a native mobile application, one and a half times the global average of 17.5%, and that Android remains the number one mobile ad platform in the region, continuing to outgrow iOS by two to one. Despite the growth in Android's popularity however, the Apple iPhone remains the top device in Europe, with 11.5% share, while the Apple iPad gained 1.0 share point to represent 2.1% of all ads in the region. You can download the latest InMobi Mobile Insights Report for free here: www.inmobi.com/research

InMobi Mobile Insights Report

InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights programme. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network across six continents and 165 countries.

About InMobi

InMobi is the world's largest independent mobile advertising network. With offices on four continents, it provides advertisers, publishers and developers with a uniquely global solution for advertising. Its network is growing fast and now delivers the unprecedented ability to reach 314 million consumers, in over 165 countries, through more than 43.7 billion mobile ad impressions monthly. InMobi was recently selected as the 2011AlwaysOnTop 100 Mobile Company in Silicon Valley. InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in San Francisco, New York, London, Bangalore, Tokyo, and Singapore. To learn more, please visit www.InMobi.com, follow them on Twitter @InMobi, or read their blog at www.InMobi.com/InMobiblog/.


Simon Judges at IF Communications for InMobi UK and Europe Tel: +44 (0) 207 484 6288 / +44 (0) 7949 138017 Email: simon@if-communications.com