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InMobi Mobile Insights Report: Apple Surpasses Nokia to Become Top Device Manufacturer by Mobile Ad Requests in Europe

Published on July 18, 2011
InMobi Mobile Insights Report: Apple Surpasses Nokia to Become Top Device Manufacturer by Mobile Ad Requests in Europe

Region shows strong mobile ad growth of 21% from Q1 to Q2 2011.

London, UK, 18th July, 2011 -- InMobi, the world's largest independent mobile ad network, today released its monthly Mobile Insights Report: Europe Edition Q2 2011. This comprehensive report provides insights from InMobi's network, which served over 104.9 billion mobile advertising impressions across the globe in Q2 2011, including 10.8 billion in Europe.


The report shows continued growth of impressions on Apple devices. During Q2 2011, over 2 billion ad impressions were served on Apple devices in Europe, propelling Apple past Nokia for the first time. Over the same period, Nokia devices dropped by 0.9 share points and now represent 18.7% of ads in the region. One of every five ads across Europe is now on Apple manufactured devices.

Top 3 Device Manufacturers by Ad Impressions

Manufacturer Impressions % Share Pt Chg
Apple 2,097,075,868 19.5% +3.3
Nokia 2,009,664,803 18.7% -0.9
Samsung 1,880,540,476 17.5% 0.0

As a result of Apple's iOS popularity, Android's operating system has lost 5.0 share points against iOS's gain of 3.3 over the past quarter. RIM, whilst ranked third in terms of operating systems, saw the highest gain during this period, gaining 6.1 share points. Despite this though, Android remains the top mobile platform by ad requests with nearly 25% of all requests.

Top 2 Mobile Platforms by Ad Impressions

Operating System Impressions % Share Pt Chg
Android 2,675,674,932 24.9% -5.0
iPhone OS 2,097,075,868 19.5% +3.3
RIM 1,694,120,668 15.7% +6.1

Rob Jonas, VP and MD Europe and Middle East at InMobi added: "The Q2 2011 results show another major inflection point for mobile advertising in Europe. Smart devices, driven by iPad, iPhone, and Android devices, are now defining the mobile experience for the majority of Europeans. The next phase of mobile advertising is upon us. It is now up to brands and agencies to capitalise with immersive, creative experiences delivered at scale for consumers." Total mobile advertising impressions on the InMobi network in Europe grew by 21 percent in Q2, primarily driven by smartphone impressions, which grew by 31%. Three out of every five mobile impressions in Europe are now on a smart device. Among European nations, United Kingdom and Spain showed the fastest growth in Q2.


This report highlights the continued growth of mobile advertising globally, as the InMobi network grew by 23.4 percent or 19.9 billion ad impressions from Q1 to Q2. Smartphone ad impressions grew by 12.3 billion impressions and now represent 38% of global mobile ad impressions across the InMobi network. You can download the latest InMobi Mobile Insights Report for free here: www.inmobi.com/research.

InMobi Mobile Insights Report

InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network across six continents and 165 countries.

About InMobi

InMobi is the world's largest independent mobile advertising network. With offices on four continents, it provides advertisers, publishers and developers with a uniquely global solution for advertising. Its network is growing fast and now delivers the unprecedented ability to reach 314 million consumers, in over 165 countries, through more than 36.2 billion mobile ad impressions monthly. InMobi was recently selected as the 2010 AlwaysOn Global 250 Company to Watch in Silicon Valley. InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, and Singapore. To learn more, please visit www.InMobi.com/research, follow us on Twitter @InMobi, or read our blog at www.InMobi.com/InMobiblog/.


Simon Judges at IF Communications for InMobi UK and Europe +44 (0) 207 484 6288 / +44 (0) 7949 138017 simon@if-communications.com