• Research
  • Advertising

InMobi Mobile Insights Report: European mobile advertising market grows 46% in 90 days

Published on October 19, 2011
InMobi Mobile Insights Report: European mobile advertising market grows 46% in 90 days

iPhone 4 remains top device in Europe, but Android OS leads the market

LONDON, October 19, 2011 -- Today, InMobi, the world's largest independent mobile ad network, released its Quarterly Mobile Insights Report: European Edition, July to September, 2011. The report signals significant growth in the region, with European mobile impressions increasing a staggering 46% in just 90 days and InMobi now boasting nearly 15.5 billion impressions per quarter in the region. While the report uncovered that the Apple iPhone 4 remains the top device in Europe with 7.2% share, followed by the Samsung GT-i9000 (4.9%) and HTC Desire S (3.1%), the Android OS now represents 33% of all ads in the region, more than twice the amount of Apple’s iOS (14.9%). Android has shown its importance in the market by delivering consistent growth over the last nine months and captured nearly eight share points in the last 90 days, whereas Apple has lost share. On a global basis, Android becomes the number one OS for the first time in Q3 2011, surpassing Nokia OS.

Top 3 OS Systems: % Share Available Impressions in Europe
  % Regional Share (Q2 '11) % Regional Share(Q3 '11) Pt. Chg
Android 25 33 +8
iPhone OS 20 15 -5
Symbian 13 10 -3

Commenting on the broader industry implications, James Lamberti, VP Global Research & Marketing, InMobi, says: "Consumers have truly embraced mobile and we've seen a tremendous spike in mobile usage over the last quarter. The significant growth trend that we have measured quarter-on-quarter hasn't slowed down, highlighting the need to implement effective mobile advertising campaigns, especially in the run up to Christmas." Commenting on the findings of the study, Surag Patel, Director, Global Research, InMobi, adds: "Android's OS growth will face increased competition following Apple's rollout of iOS5 and the iPhone 4S this month. However, the numbers certainly indicate that Android's lead will be tough to catch on a global scale, even if Apple makes gains in Europe." Lamberti and Patel will host a webinar on Tuesday, October 25, at 5pm BST presenting the global findings of the recent report and answering questions on market implications. To register as a participant, please visit https://bit.ly/qjFzLp You can download the latest InMobi Mobile Insights Reports, including infographics with key research findings, for free at: www.inmobi.com/research.

InMobi Mobile Insights Report

InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network across six continents and 200 countries.

About InMobi

InMobi is the world's largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 340 Million consumers, in over 165 countries, through more than 50.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand InMobi's offering to creative agencies and brands. InMobi was recently named "The Best Mobile Ad Network" at the 2011 MOBI Awards and was selected as a 2011 AlwaysOn Top 100 Mobile Company in Silicon Valley. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield& Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.InMobi.com, follow us on Twitter @InMobi, or read our blog at www.InMobi.com/InMobiblog/.


Simon Judges IF Communications for InMobi UK & Europe +44 (0) 7949 138017 simon@if-communications.com