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InMobi Mobile Insights Report February 2012

Published on March 13, 2012
InMobi Mobile Insights Report February 2012

iOS Continues Market Lead Over Android with 35% Impressions Share in North America

SAN MATEO, CA – March 13, 2012

Today, InMobi, the largest independent mobile ad network, released its Mobile Insights Report: North American Edition, February 2012. This comprehensive report is based on data from InMobi’s global network. The report highlights the continued growth of mobile advertising in North America, as the InMobi network grew by 58% in 90 days, or 20.9 billion monthly impressions.  The February 2012 report unveils that iOS’ lead over Android has increased, with iOS holding at 35% and Android now at 31%.  This is further supported by the fact that the top three handsets in February 2012 are all Apple devices, which now make up 23% share of total handset impressions.

Top 3 OS Systems: % Share Available Impressions
  % Regional Share (Feb '12) % Regional Share (Nov '11) Pt Chg
iPhone OS 35.2% 28.1% +7.1
Android 30.9% 34.5% -3.6
RIM OS 13.1% 17.2% -4.1

"We expect to see continued growth in iOS, driven by last week’s unveiling of the new iPad, as well as the reduced pricing of iPad 2, now $399, from $499,” says Anne Frisbie, Vice President and Managing Director, North America, InMobi.  “The iOS growth on our network and increased adoption of tablets overall align with the results of our recent Mobile Media Consumption Study, which unveils that North American mobile consumers are already spending more time on mobile connected devices than TVs or PCs."

Top 3 Handsets: % Share of Impressions
  % Regional Share (Feb '12)
Apple iPhone 4 10.9%
Apple iPod Generation IV 6.0%
Apple iPad 1 5.7%

You can download the latest InMobi Mobile Insights Reports under the Network Data section of the InMobi Research page: www.inmobi.com/research

InMobi Mobile Insights Report

InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network across six continents and 200 countries.

About InMobi

InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 485 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.


Dan Gamble, +1-415-971-7938, dan.gamble@hotwirepr.comfor InMobi US


Jill Ivey, +1-215-806-2951, jill.ivey@hotwirepr.com for InMobi US