InMobi Mobile Insights Report: French edition

Published on April 24, 2012

Android remains most popular OS in France, but iOS is closing the gap

PARIS, FRANCE – 23rdApril 2012:

InMobi, the largest independent mobile advertising network, today released its Quarterly Mobile Insights Report: French Edition, January to March 2012. The report shows continued growth in the region, with mobile impressions on InMobi’s French network increasing 20 per cent in 90 days and now serving 3.3 billion impressions. The report highlights the continued growth of mobile advertising in France, as the InMobi network grew by 20% in 90 days. The Q1 2012 report reveals that Android maintained its top spot in France with 40.5% of share, with iOS closing the gap by 9 share points. Despite this, however, three of the top ten handsets in Q1 2012 were Apple devices, whose combined 35% share of total handset impressions was greater than that of the rest of the top ten devices combined. Alice Henry, Head of Sales, France, at InMobi comments: “In the first three months of this year in France we have not only increased our network reach by 20 per cent, but we have served over 3 billion impressions. The report has also uncovered that the mobile web holds 62 per cent of total impressions. In-app advertising has in fact shown 49 per cent growth in Q1 2012, showing the beginning of a strong ecosystem build up for apps in the French market.”

Top 3 OS Systems: % Share Available Impressions
  % Regional Share (Q1 '12) % Regional Share (Q4 '11) PtChg
Android 40.5% 42.1% -1.6
iOS 34.9% 27.5% +7.4
RIM OS 16.5% 19.1% -2.6

Henry adds: “Android continues to top the operating system share of impressions in France, although iOS is beginning to gain ground. In addition, Apple remains the dominant manufacturer with French consumers, continuing to grow its lead in Q1 2012.”

 

Top 3 Handsets: % Share of Impressions
  % Regional Share (Q1 '12) % Regional Share (Q4 '11) PtChg
Apple iPhone 26.0% 18.9% +7.1
RIM BlackBerry 8520 7.6% 7.2% +0.4
Samsung GT-I9100 7.0% 5.4% +1.7

Javier Alonso, Business Development Manager, Southern Europe concludes: “In France, mobile advertising growth continues to be driven by smartphones, and we have seen a 22 per cent increase in smartphone usage since Q4 2011. As more consumers use their mobile devices to access the mobile web, smartphone impressions now outnumber advanced phone impressions by over15 to 1, allowing significantly more opportunities for premium publishers to create more engaging, interactive rich media ads.” You can download the latest InMobi Mobile Insights Reports under the Network Data section of the InMobi Research page for free at: www.inmobi.com/researchor call InMobi France direct on 01 55 27 35 02.

InMobi Mobile Insights Report

InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network across six continents and 200 countries.

About InMobi

InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield& Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.

For further information, please contact:

Mital Goel PR Manager, Europe and Middle East at InMobi T: +44 (0) 207 492 7000 E: Mital.Goel@InMobi.com Mariana Maal Hotwire France T: +33 (0)1 43 12 55 49 E: Mariana.Maal@HotwirePR.com

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