InMobi Mobile Insights Report: German edition

Published on April 24, 2012

Android remains most popular OS in Germany despite dominance of Apple’s devices

HAMBURG, GERMANY – 23rdApril 2012:

InMobi, the largest independent mobile advertising network, today released its Quarterly Mobile Insights Report: German Edition, January to March 2012. The report shows continued growth in the region, with mobile impressions on InMobi’s German network increasing 39 per cent in 90 days and now serving over 2.8 billion impressions. The report highlights the continued growth of mobile advertising in Germany, as the InMobi network grew by 39 per cent in 90 days. The Q1 2012 report reveals that the Android OS maintained its top spot in Germany with 42.4 per cent of share, increasing its lead over Apple’s iOS by 5.3 points in the last quarter. Despite this, however, three of the top five handsets in Q1 2012 were Apple devices, whose combined 34.8 per cent share of total handset impressions was greater than that of the rest of the top ten devices combined. Dimo Velev, Head of Business Development, Central and Eastern Europe at InMobi comments: “We are thrilled to report that in the first three months this year in Germany, we have not only increased our network reach by 39 per cent, but we have served over 2.8 billion impressions. The report has also uncovered that the mobile web holds 50 per cent of total impressions. In-app advertising has in fact shown 35 per cent growth in Q1 2012, showing the beginning of a strong ecosystem build up for apps in the German market.”

Top 3 OS Systems: % Share Available Impressions
  % Regional Share (Q1 '12) % Regional Share (Q4 '11) PtChg
Android 42.4% 40.3% +2.1
iOS 34.8% 38.0% -3.2
RIM OS 9.5% 8.7% +0.8

Velev continues: “Android continues to top the operating system share of impressions in Germany, growing in popularity as iOS loses ground. However, Apple’s handsets are still the most popular with German consumers, with the iPhone increasing its dominance over other handsets in Q1 2012.”

 

Top 3 Handsets: % Share of Impressions
  % Regional Share (Q1 '12) % Regional Share (Q4 '11) PtChg
Apple iPhone 21.8% 20.1% +1.7
Samsung GT-I9100 9.7% 8.3% +1.4
Apple iPad 7.3% 10.1% -2.8

Velev concludes: “In Germany, mobile ad growth continues to be driven by smartphones, and we have seen a significant increase of 41 per cent since Q4 2011. As 43 per cent more consumers use their mobile devices to access the mobile web, smartphone impressions now outnumber advanced phone impressions by more than 9 to 1, allowing more opportunities for premium publishers to create more engaging, interactive rich media ads.” You can download the latest InMobi Mobile Insights Reports under the Network Data section of the InMobi Research page for free at: www.inmobi.com/research

InMobi Mobile Insights Report

InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network across six continents and 200 countries.

About InMobi

InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield& Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.

For further information, please contact:

Mital Goel PR Manager, Europe and Middle East at InMobi T: +44 (0) 207 492 7000 E: Mital.Goel@InMobi.com

Philipp v. Roeder vR Communications T: +49-172-6897499 E: philipp.roeder@tbavr.com

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