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InMobi Mobile Insights Report January 2012

Published on February 24, 2012
InMobi Mobile Insights Report January 2012

iOS regains market lead from Android with 35% impressions share in North America

SAN MATEO, California, February 24, 2012

-- Today, InMobi, the largest independent mobile ad network, released its Mobile Insights Report: North American Edition, January 2012. This comprehensive report is based on data from InMobi's network, which serves over 93.4 billion monthly mobile advertising impressions across the globe. The report highlights the continued growth of mobile advertising in North America, as the InMobi network grew by 82% or 25.2 billion monthly impressions in just 90 days.  The January 2012 report unveils that iOS has passed Android by 2.6% share and regained the number one market position, after running in second place for most of last year.  The top three handsets in January 2012 are Apple devices, and Apple’s share of impressions increased to 35%.

Top 3 OS Systems: % Share Available Impressions
  % Regional Share (Jan '12) % Regional Share (Oct '11) Pt Chg
iPhone OS 35.3% 23.2% +12.1
Android 32.7% 35.9% -3.2
RIM OS 11.6% 20.5% -8.9

Commenting on the study, Anne Frisbie, Vice President and Managing Director, North America, InMobi, says: “The iOS growth we are seeing may be attributed to the tremendous success of iPhone 4S and iPad in the ecosystem.  Over all, we are excited to see InMobi’s available impressions exceed 55 billion in North America, and look forward to continuing our rapid growth through 2012.”

Top 3 Handsets: % Share of Impressions
  % Regional Share (Jan '12)
Apple iPhone 4 9.0%
Apple iPad 1 6.3%
Apple iPod Generation IV 6.1%

You can download the latest InMobi Mobile Insights Reports under the Network Data section of the InMobi Research page: www.inmobi.com/research

InMobi Mobile Insights Report

InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network across six continents and 200 countries.

About InMobi

InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 485 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.


Dan Gamble, +1-415-971-7938, dan.gamble@hotwirepr.comfor InMobi US


Jill Ivey, +1-215-806-2951, jill.ivey@hotwirepr.com for InMobi US