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InMobi Mobile Insights Report Q1 2012: North America Edition

Published on April 23, 2012
InMobi Mobile Insights Report Q1 2012: North America Edition

iOS maintains market lead over Android for third consecutive month

SAN MATEO, California, April 23, 2012

: Today, InMobi, the largest independent mobile ad network, released its Mobile Insights Report: North American Edition, Q1 2012. The comprehensive report, based on data from InMobi’s global network, unveils that iOS has maintained its dominant market position over Android in North America since January this year, with iOS total share of impressions for the quarter at 37%, against Android at 34%.  RIM OS follows iOS and Android with 7% share in the region.

Top 3 OS Systems in North America: % Share Available Impressions
  % Regional Share (Q1 2012) % Regional Share (Q4 2011) Pt Chg
iOS 36.8% 33.1% +3.7
Android 34.1% 32.5% +1.6
RIM OS 7.3% 11.9% -4.6

The InMobi report also uncovers the most prominent handsets in North America for the quarter January to March 2012, with Apple devices taking the top three positions, highlighting the strength of the brand: Apple iPhone 19.7%, Apple iPod 12.2% and Apple iPad 4.9%, followed by the RIM BlackBerry 8520 (1.9%) and the HTC PC36100 closely behind at 1.8%.  These rankings also reflect the strength of Apple globally, with Apple devices boasting the top three positions at 18% total global market share. Globally, Nokia with its broad range of handsets holds the highest number of impressions at 35%, although its OS share of impressions decreased slightly over the last quarter.

Top 5 selling Handsets by manufacturer in North America: % Share of Impressions
  % Regional Share (Q1 2012)
Apple (iPhone, iPod and iPad) 37%
RIM BlackBerry 8520 1.9%
HTC PC36100 1.8%

Commenting on the study, Anne Frisbie, Vice President and Managing Director, North America, InMobi, says: "Apple maintained its lead over Android and further increased its share of impressions and handset dominance; the new iPad certainly helped its overall position.  However, we know that fierce competition is created across the operating systems when new devices enter the market and this time last year Android surpassed iOS globally.” Frisbie continues: “We will see further disruption if devices such as the much anticipated Amazon smartphone and Google tablet hit the US market this year.  Momentum surrounding Windows 8 could also change the market significantly." The mobile advertising market in North America continues to grow, with the North America InMobi network growing 18% in 90 days. You can download the latest InMobi Mobile Insights Reports under the Network Data section of the InMobi Research page: www.inmobi.com/research

InMobi Mobile Insights Report

InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network across six continents and 200 countries.

About InMobi

InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.


Dan Gamble, +1-415-971-7938, dan.gamble@hotwirepr.com for InMobi US


Jill Ivey, +1-215-806-2951, jill.ivey@hotwirepr.com for InMobi US