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InMobi Mobile Insights Report Quarter 1, 2011 vs Quarter 1, 2012: Mobile advertising grows 156% in Australia; Tablet device enters top 5 handsets

Published on April 24, 2012
InMobi Mobile Insights Report Quarter 1, 2011 vs Quarter 1, 2012: Mobile advertising grows 156% in Australia; Tablet device enters top 5 handsets

Sydney, Australia, April 24, 2012

InMobi, the largest independent mobile ad network, released its latest Mobile Insights Report today, highlighting an impressive growth of mobile advertising in Australia. The report reveals a 156% growth in mobile impressions in Australia over the past year, making it one of the fastest growing advertising platforms available. This growth has been impacted hugely by a 219% increase in smartphone impressions in the Australian mobile market. “More people are choosing to use smartphones, which is why we have seen such a huge increase in smartphone impressions on our network,” says Francisco Cordero, General Manager and Regional Director of InMobi Australia and New Zealand. The report also shows iOS’ lead over Android increase, with iOS dominating at 54% and Android sitting at 23.6%. This is further supported by the fact that three out of the top five handsets are now Apple devices, including the Apple iPhone, iPod and iPad.

Top 5 Handsets: % Share of Impressions
Australia Q1, 2012
1. Apple iPhone 43.7%
2. Apple iPod 5.6%
3. Samsung GT-I9100 ( Galaxy S II ) 4.9%
4. Apple iPad 4.7%
5. RIM BlackBerry 9700 4.0%

“Compared to last year, we are starting to see a strong usage of tablet devices, especially Apple iPads, across our Australian network. As a result, it is the first time that a tablet device has entered our top five handsets in Australia,” says Mr Cordero. “In the US and UK, Apple iPads sit in third and second place, so following the global trend we expect to see a continued growth in tablets in Australia this year. This of course will be driven by the recent release of the new iPad, as well as the reduced pricing of the iPad 2.” The report also reveals Nokia’s operating system has lost a significant share of the market, shifting from second position 12 months ago to fourth position, with Apple’s iOS and Google’s Android now in the lead. Download the latest InMobi Mobile Insights Reports under the Network Data section of the InMobi Research page: www.inmobi.com/research Follow us on Twitter to keep up to date with InMobi insights at @InMobi_au


Larissa Rembisz, (02) 9213 3405, larissa@nakedcomms.com.au

Notes to the editor

InMobi Mobile Insights Report

InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network across six continents and 200 countries.

About InMobi

InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 485 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi_au, or read our blog at www.inmobi.com/inmobiblog/.