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InMobi Mobile Insights Report: UK edition

Published on April 23, 2012
InMobi Mobile Insights Report: UK edition

Apple remains most popular manufacturer and OS in UK

LONDON, UK – 23rd April 2012:

InMobi, the largest independent mobile advertising network, today released its Quarterly Mobile Insights Report: UK Edition, January to March 2012. The report shows continued growth, with mobile impressions on its UK network increasing to 9.5 billion per quarter in 90 days. The report highlights the continued growth of mobile advertising in the UK, as the InMobi network grew by 12 per cent in 90 days. The Q1 2012 report reveals that Apple’s iOS maintains its top spot in the UK with 45.7 per cent of share, despite falling by 2.7 share points in the last quarter. The top three handsets in Q1 2012 are Apple devices, which make up almost half (46 per cent) of total handset impressions. Lee Blyth, Head of UK Sales at InMobi comments: “This is our first Mobile Insights report in the UK this year, and we have seen a strong increase of the mobile web, which holds a 78 per cent share of total advertising impressions, a 20 per cent increase from Q4 2011. The InMobi network is serving 9.5 billion impressions, demonstrating that the reach offered by mobile devices to local, regional and global brands is continuing to grow.”

Top 3 OS Systems: % Share Available Impressions
  % Regional Share (Q1 '12) % Regional Share (Q4 '11) PtChg
iOS 45.7% 48.4% -2.7
Android 26.1% 22.1% +4.0
RIM OS 16.7% 14.4% +2.2

Blyth continues: “Apple continues to dominate the operating system share of impressions in the UK, with iOS maintaining its lead over Android and RIM, despite their own gains, and Apple devices account for almost half the ad impressions reported in Q1 2012.”


Top 3 Handsets: % Share of Impressions
  % Regional Share (Q1 '12) % Regional Share (Q4 '11) PtChg
Apple iPhone 26.7% 23.6% +3.1
Apple iPad 11.9% 15.3% -3.4
Apple iPod 7.1% 9.5% -2.4

Blyth concludes: “In the UK, mobile ad growth continues to be driven by smartphones, and we have seen a 12 per cent increase in smartphone usage since Q4 2011. As 20 per cent more consumers use their mobile devices to access the mobile web, smartphone impressions now outnumber advanced phone impressions by more than 20 to 1, allowing more opportunities for premium publishers to create more engaging, interactive rich media ads.” You can download the latest InMobi Mobile Insights Reports under the Network Data section of the InMobi Research page for free at: www.inmobi.com/research

InMobi Mobile Insights Report

InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network across six continents and 200 countries.

About InMobi

InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.

For further information, please contact:

Mital Goel PR Manager, Europe and Middle East at InMobi T: +44 (0) 207 492 7000 E: Mital.Goel@InMobi.com Simon Judges Hotwire UK T: +44 (0) 207 608 4679 E: simon.judges@hotwirepr.com