Today, InMobi, the largest independent mobile ad network, released its Mobile Insights Report: European Edition, February 2012. This comprehensive report is based on data from InMobi’s global network. The report highlights the continued growth of mobile advertising in Europe, as the InMobi network grew by 63% in 90 days, or15.2 billion monthly impressions.The February 2012 report unveils that,while Android is still the number one Operating System, its lead over iOS has decreased, with iOS growing by five share points to 28 per cent and Android decreasing by one point to34 per cent. RIM’s OS remains steady in third place at 17 per cent, with the BlackBerry 8520 the second most popular handset after the Apple iPhone 4.
| Top 3 OS Systems: % Share Available Impressions | |||
| % Regional Share (Feb '12) | % Regional Share (Nov '11) | Pt Chg | |
| iPhone OS | 28% | 23% | +5 |
| Android | 34% | 35% | -1 |
| RIM OS | 17% | 17% | 0 |
"We expect to see continued growth in iOS, driven by last week’s unveiling of the new iPad, as well as the reduced pricing of iPad 2” says Rob Jonas, Vice President and Managing Director, EME, InMobi.“The iOS growth on our network and increased adoption of tablets overall align with the results of our recent Mobile Media Consumption Study, which unveils that European mobile consumers are already spending more time on mobile connected devices than TVs or PCs."
| Top 3 Handsets: % Share of Impressions | |
| % Regional Share (Feb '12) | |
| Apple iPhone 4 | 9% |
| RIM BlackBerry 8520 | 7% |
| Apple iPad 1 | 6% |
You can download the latest InMobi Mobile Insights Reports under the Network Data section of the InMobi Research page: www.inmobi.com/research
InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network across six continents and 200 countries.
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 485 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield& Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.
Mital Goel PR Manager, Europe and Middle East at InMobi T: +44 (0) 207 492 7000 E: Mital.Goel@InMobi.com
