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InMobi: Thanksgiving 2011 to be Biggest Yet for Mobile Shopping

Published on November 16, 2011
InMobi: Thanksgiving 2011 to be Biggest Yet for Mobile Shopping

Nearly 60 Million Mobile Users to Shop on their Mobile Phones on Black Friday and Cyber Monday

SAN MATEO, California, November 16, 2011 -- InMobi, the world's largest independent mobile ad network, announces the results of a study on mobile consumers’ Black Friday and Cyber Monday shopping intentions. The Holiday Mobile Shopping Study* finds that 2011 will be the biggest yet, with an estimated 60 million mobile users planning to utilize their devices for shopping during the upcoming holiday weekend, over 21 million (36%) with the intention to make purchases directly from their mobile handset. The study uncovers that during Cyber Monday—traditionally dedicated to online shopping—a staggering 42% of mobile shoppers plan to use mobile devices to shop or research sales while on the move. Commenting on the findings, Anne Frisbie, VP & Managing Director, North America, InMobi, said: "The study highlights that mobile is cannibalizing desktop shopping and shows that mobile devices will be a critical tool in all facets of shopping this holiday season. It will be ubiquitous both in the store and online, and successful brands and advertisers have a tremendous opportunity to differentiate themselves by creating an exceptional mobile experience."

Key highlights from the study include:

  • Price comparison shopping on mobile devices will more than double to 45%, up from 22% in 2010
  • 29% of mobile users will use mobile devices to learn about new products or services, and 27% will use their phone when making a purchasing decision
  • 15% of shoppers will use their mobile device to make a purchase on their device while in a store

The study questioned mobile users on the types of information that they are likely to research from their mobile devices during the holiday weekend. Responses were as follows:

Information likely to be researched from mobile % of mobile users
Updates on sales and promotions 31%
Local store hours and directions 27%
Product information and availability 26%
Product photos 26%
Official retailer apps 18%
Customer support 17%

Frisbie added: "The clear upward trend to mobile shopping further empowers the consumer. Savvy shoppers price check products in-store, putting added pressure on brick-and-mortar retailers to remain competitive. As a consequence, we expect some great deals this holiday as there is increased competition among retailers on the high street."

About the study

InMobi conducted an on device survey among 907 US mobile users, questioning planned behavior over the upcoming holiday season. The survey was conduced Oct 28th to Nov 4th 2011; the data is representative of all major platforms in the US market, including Android and iOS. Forecasted numbers are based on percentage of respondents against the current total number of US mobile users, 123 million users, comScore, November 2011.

About InMobi

InMobi is the world's largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 340 Million consumers, in over 165 countries, through more than 60.2 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand InMobi's offering to creative agencies and brands. InMobi was recently named "The Best Mobile Ad Network" at the 2011 MOBI Awards and was selected as a 2011 AlwaysOn Top 100 Mobile Company in Silicon Valley. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.

For more information, please contact: West Coast:

Dan Gamble, dan.gamble@hotwirepr.com, +1 415 971 7938

East Coast:

Jill Ivey, jillian.ivey@hotwirepr.com, +1 215 806 2951