InMobi and Cooliris Announce Technology Partnership to Deliver True Immersive 3D Ads for Mobile Devices Worldwide

Published on February 11, 2011

PALO ALTO, Calif.--(BUSINESS WIRE)-- Cooliris, the innovator that creates immersive experiences to make media more engaging on mobile and Web and InMobi, the world’s largest independent mobile ad network, today announced new integrated and scalable technology that sees both companies bring next generation immersive 3D advertising to the market. The new platform will be previewed at Mobile World Congress. This announcement is the culmination of both InMobi and Cooliris’ next-generation technology advances and customer requests to integrate the two best-of-breed solutions. "Since 1925, Bang & Olufsen has produced a series of technological and design achievements which underscore the company's focus on originality, inventiveness and providing the ultimate user experience," states Zean Nielsen, President of Bang & Olufsen America, Inc. "Consistent with our company's dedication to create long-lasting impressions, we are interested in the new 3D advertising paradigm and happy to offer yet another way customers can interact with our timeless products." The Cooliris-InMobi solution aims to make the ads engaging. Banners can be made immersive and eye-catching, even without making 3D content using accelerometer-driven parallax. Furthermore, the solution provides the ability for advertisers to add 3D effects including lighting, shading, and motion to make their advertisements truly interactive and rich as well as the ability to run the ads at scale through InMobi’s global mobile ad network and improve monetization. "This global 3D advertising partnership is an example of the powerful, flexible nature of our mobile technology platform. I am excited we’ll now be able to offer our customers true immersive 3D creative, in a scaled, integrated manner”, comments Sridhar Ranganathan, Vice President, Product Management at InMobi. According to Soujanya Bhumkar, CEO and Co-founder, Cooliris: “Today’s banner and full screen advertising does not fully leverage the power of the iOS platform to create engaging, interactive experiences. Advertisers can now regard the ad unit as a full brand experience rather than a sizing constraint on messaging. This partnership gives users a new experience that makes brand ads engaging and memorable. Supporting Resources · Cooliris Platform video · InMobi website

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