• App Monetization

InMobi and MoSync Enter Platform Agreement to EnableApp Monetisation for the MoSync Developer Community through In-App Advertising

Published on July 23, 2012
InMobi and MoSync Enter Platform Agreement to EnableApp Monetisation for the MoSync Developer Community through In-App Advertising

LONDON, UK, July23th 2012:

InMobi, the largest independent mobile ad network, today announces a partnership with MoSync, a leading provider of cross-platform tools used by web developers to create native mobile applications. The partnership will enable in-app advertisements using JavaScript from the MoSync development environment, allowing developers to monetize their apps more effectively and benefit from InMobi’s global scale to help turn their mobile apps into a viable mobile business. To facilitate in-app monetisation through ads, MoSync has added support for InMobi's JavaScript Advertisement application programming interface (API) in the MoSync development environment. HTML5/ JavaScript developers can easily create native mobile apps that display InMobi banner ads by using MoSync’s developer tools. To learn more about the partnership and integration, please visit: http://inmo.bi/mosync-docs In addition to monetisation, MoSync developers can benefit from InMobi’s global reach spanning 578 million consumers, in over 165 countries to cost effectively acquire users. MoSync developers can sign up for an account with InMobi at www.inmobi.com/partners/MoSync. “It was very straight-forward and easy to add support for InMobi’s JavasScript Advertisement API within the MoSync development environment,” says Alex Jonsson, Chief Technical Officer at MoSync. “InMobi’s platform-independent mobile ad network and MoSync’s rich cross-platform development environment make for a logical and mutually beneficial partner collaboration, which enables developers to easily integrate mobile ad functionality into their HTML5 apps across multiple platforms in one go, including Android, iOS and Windows Phone.” “We are excited about our partnership with MoSync and the opportunity to enable the vibrant community of MoSync developers to monetize their apps by leveraging the InMobi mobile advertising network globally,” says Patrick Pettay, Head of App Developer Business Development EMEA at InMobi.

About MoSync

MoSync AB, founded in 2004 with global headquarters in Stockholm, Sweden and offices in Romania and Korea, develops and licenses a rich cross-platform mobile application development environment which makes it easy to develop apps for all major mobile platforms from a single code base. With the open-source MoSync Software Development Kit (SDK) and MoSync Reload, mobile and web developers can build and compile apps for up to nine different mobile platforms at once, using standard C/C++ or HTML5/JavaScript, or a combination of both. For more information, please visit www.mosync.com

About InMobi

InMobi is the largest independent mobile advertising network. With offices on five continents, InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 million consumers, in over 165 countries, through billions of mobile ad impressions daily. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visitwww.inmobi.com/research, Twitter @InMobi, or InMobi’s blog atwww.inmobi.com/inmobiblog/.

Media Contacts:

MitalGoel PR Manager, EMEAatInMobi T: +44 (0) 207 492 7000 E: Mital.Goel@InMobi.com MimmisCleeren Chief Marketing Officer atMoSync T: +46 (0)70 6871714 E: Mimmis.Olsson@mosync.com