InMobi and NDTV Convergence Ltd. partner to bring rich media ads to smartphones

Published on August 23, 2011

To help advertisers reach mobile consumers of NDTV.

New Delhi August 22, 2011 -- InMobi, the world's largest independent mobile ad network and NDTV, India's most watched and most respected media house, today announced an exclusive partnership for bringing mobile ads to consumers on NDTV’s mobile applications. This partnership will make it easier for advertisers to reach premium mobile consumers on NDTV’s applications. Under the terms of the partnership, InMobi will have exclusive rights to monetize NDTV's mobile applications for Apple iOS and Google Android devices in India and international markets. Advertisers that want to advertise on NDTV's mobile application on these platforms will now engage with InMobi. InMobi delivers the unprecedented ability to reach 314 million consumers, in over 165 countries, through more than 36.2 billion mobile ad impressions monthly. It provides end-to-end solution for mobile advertising including rich media ad creation, distribution, tracking and optimization. NDTV has been at the forefront of the converged content play. Its market-leading applications help users consume premium content using the application ecosystem. The NDTV application for the iPad recently won the gold award at the Asian Digital Media Awards for best tablet news product, while the NDTV iPhone app was number one at launch in India and the US. "Mobile is a critical part of NDTV's growth strategy. We were the first movers in the media app space in India and continue to build on the leadership position with continuous innovation in this space," said Vikram Chandra, Group CEO, NDTV. "InMobi's rich media technology and mobile ad platform will help us monetize NDTV's premium content on mobile devices. InMobi was an easy choice for us as it delivers scale and reach to publishers that remain unrivalled in the Indian market." Atul Satija, VP and MD, APAC said, "This exclusive agreement with NDTV reinforces InMobi's leadership position in the Indian market. NDTV's mobile applications on the iPhone and Android platform have been immensely popular in India and abroad. Advertisers will now be able to reach their target audience wherever they are, through this partnership." "Rich media ads are the future of mobile advertising", said Vinod Thadani, Regional Mobile Director - India & South Asia at GroupM Interaction. "Brands want to engage consumers on the mobile platform using rich media and a partnership that makes this happen is a great development for the mobile ad industry." "Brands are beginning to adopt mobile advertising in a big way," said VivekIyer, VP at Interactive Avenues. "InMobi's partnership with NDTV Convergence is going to further accelerate this adoption". InMobi recently announced the acquisition of US-based Sprout, the leading platform for creating HTML5 rich media mobile advertising. The agreement with NDTV builds on the Sprout acquisition to further leverage the process of creating and distributing rich media mobile ads for brands and agencies in India.

About InMobi

InMobi is the world's largest independent mobile advertising network. With offices on five continents, it provides advertisers, publishers and developers with a uniquely global solution for advertising. Its network is growing fast and now delivers the unprecedented ability to reach 314 million consumers, in over 165 countries, through more than 36.2 billion mobile ad impressions monthly. InMobi was recently included in both the 2011 AlwaysOn Global 250 and the 2011 AlwaysOn OnMobile 100 Top Private Companies lists. InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in San Francisco, London, Bangalore, Tokyo, Nairobi, and Singapore. 

To learn more, please visit http://www.InMobi.com, follow us on Twitter @InMobi, or read our blog at www.InMobi.com/InMobiblog/.

About NDTV Convergence

NDTV Convergence is a wholly owned subsidy of NDTV Limited. It is responsible for all the digital initiatives of the NDTV Group and has been one of the pioneers of the converging content ecosystem. It has a portfolio of web properties including the flagship portal www.ndtv.com. Along with web it has a strong presence in the mobile ecosystem ranging from a portfolio of VAS products on the operator deck as well as a highly popular WAP portal, m.ndtv.com and applications across all leading operating systems. With the leadership position in premium video content, NDTV Convergence is a key player in the 3G and BWA powered new media ecosystem.

For further information or for a briefing with a senior spokesperson.

InMobi Bikash Chowdhury bikash.chowdhury@inmobi.com Candour Communications Sanjay Bose sanjay@candour.co.in

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