• Advertising

InMobi and PERFORM announce mobile ad sales partnership in Africa InMobi to exclusively represent mobile advertising sales for PERFORM owned Goal.com, the region's leading football portal

Published on January 30, 2012
InMobi and PERFORM announce mobile ad sales partnership in Africa InMobi to exclusively represent mobile advertising sales for PERFORM owned Goal.com, the region's leading football portal

London, UK – 23rd January, 2012– InMobi, the world’s largest independent mobile ad network, has announced a mobile advertising partnership with digital sports media group PERFORM for leading football news website Goal.com. The exclusive partnership covers all African traffic to m.goal.com, the mobile version of the world’s largest football website, which is owned and powered by digital sports media business, PERFORM. InMobi will sell over half a billion mobile ad impressions this year from traffic to m.goal.com, with the finals of the 2012 African Cup of Nations in January and February boosting traffic from Africa as fans head to the mobile site for the latest news from the competition. “As the world’s largest football website with over 20 million unique users each month, we needed a mobile ad network with the necessary scale and reach to match the size and ambition of our operation,” comments Daryn Wober, Managing Director, Global Business Development, PERFORM. “Furthermore we needed a partner who has experience working with the growing African mobile advertising industry as we continue to grow our business in the region.” “This is a significant new partnership for InMobi and for our customers,” comments Rob Jonas, VP & MD, EME, InMobi. “Our extensive network, combined with this agreement with Goal.com, gives us unrivalled reach across the whole of the African continent to help us deliver our target impressions each month. Partnering with such a high-profile premium site continues to reinforce InMobi’s reputation amongst publishers as a truly global premium ad network, and we are looking forward to working with Goal.com to bring mobile ads to consumers across all of Africa.”

About Goal.com

Goal.com is the world's largest football website and is owned and powered by digital sports media business PERFORM. Over 400 editorial staff based in over 50 countries around the world contribute to the website and produce an average of 1,500 news stories per day in 15 languages across 22 editions. In November 2011 the Goal.com website attracted 21.6 million unique users (Source: Google Analytics) from more than 220 countries. Goal.com has over 1.7 million followers across social network platforms such as Facebook and Twitter. www.goal.com

About PERFORM Group Plc

PERFORM is a market leader in the commercialisation of multimedia sports content across internet-enabled digital platforms. Through production, technical and commercial solutions, PERFORM powers digital channels that distribute content in a number of forms - video, editorial, audio and data – across multiple platforms, to millions of sport fans around the world. In April 2011, PERFORM listed on the London Stock Exchange. www.performgroup.com

About InMobi

InMobi is the world’s largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 485 Million consumers, in over 165 countries, through more than 77.6 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand InMobi’s offering to creative agencies and brands. InMobi was recently named “The Best Mobile Ad Network” at the 2011 MOBI Awards and was selected as a 2011 AlwaysOn Top 100 Mobile Company in Silicon Valley. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield& Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow them on Twitter @InMobi, or read their blog at www.inmobi.com/inmobiblog/.

For further information about InMobi

Simon Judges, Hotwire PR – simon.judges@hotwirepr.com- +44 (0) 20 7608 4679 / +44 (0) 7949 138017

For further information about PERFORM

Kim Parker, Head of PR & Marketing, PERFORM – kim.parker@performgroup.com - +44 (0) 7908 522 181