Advertising

InMobi and Starcom wins Mobile Marketing Association EMEA Innovation Award

Published on November 20, 2011

Independent mobile ad network recognised for innovative 3D campaign

LONDON, November 18th, 2011: InMobi, the world's largest independent mobile ad network, was last night presented with the EMEA Innovation award at the 7th Annual MMA Awards Ceremony in Los Angeles. The award was given in recognition of InMobi’s innovative and pioneering 3D ad campaign, created to promote the launch of the Samsung Galaxy SII smartphone in July this year. Built for full-service agency Starcom Media Vestusing award-winning 3D technology from Cooliris, the ad used innovative lighting, shading, parallax and motion effects to create a truly immersive, interactive and memorable experience, and was delivered across InMobi’s extensive global network to achieve the maximum possible impact. Raphaelle Tripet, Sales Manager Europe, accepted the award for InMobi, saying “We’re thrilled to be recognised for what we believe to have been an industry first. There are some exciting new creative opportunities now available to mobile advertisers, and we’re proud that InMobi’s technology platform enabled Starcom Media Vestto bring this innovative campaign to market in this way.”

About InMobi

InMobi is the world’s largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 340 Million consumers, in over 165 countries, through more than 50.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand InMobi’s offering to creative agencies and brands. InMobi was recently named “The Best Mobile Ad Network” at the 2011 MOBI Awards and was selected as a 2011 Always On Top 100 Mobile Company in Silicon Valley. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.InMobi.com/research, follow them on Twitter @InMobi, or read their blog at www.InMobi.com/InMobiblog/.