• Advertising

InMobi and detikcom partner to bring richer, more interactive and engaging mobile ad experiences to consumers on smart devices

Published on February 22, 2012
InMobi and detikcom partner to bring richer, more interactive and engaging mobile ad experiences to consumers on smart devices

InMobi to exclusively represent mobile advertising sales for detikcom mobile apps

Singapore - 22 February, 2012 

InMobi, the world's largest independent mobile advertising network, has announced an exclusive mobile advertising partnership with Indonesia's first and largest news portal detikcom. The two-year exclusive deal is geared towards bringing rich media mobile ads for the first time to detikcom's rapidly growing mobile consumer base. Detikcom is Indonesia's foremost Internet destination with over 25 million pageviews per day. As well as more than 2.2 million users on smart devices. Indonesia's growing mobile web user base has resulted in more and more digital content being accessed via mobile devices. The InMobi-detikcom partnership covers all traffic to detikcom's iOS and Android applications for both smartphones and tablet devices. "Detikcom is dedicated to bringing best of breed technology and services to our increasingly tech-savvy, on-the-go users. Carrying up-to-the-minute breaking news to more than 2.2million consumers on smart devices alone, we wanted a mobile ad network with the global reach and local market experienceto provide the best brand experiences to our growing mobile consumer base. InMobi's rich media capabilities combined with evolving smartphone and tablet technologies will allow advertisers to realise truly engaging and easy to navigate mobile-optimized ad formats," said Gerry Leo Nugroho, Group Head of Marketing Service at detikcom. "We pride ourselves on staying ahead of the digital curve and are therefore delighted to be the first publishers to bring HTML5 mobile advertising to our consumers on such a large scale," Gerry added. "This is a significant milestone for InMobi and for our customers in Indonesia," comments Phalgun Raju,Regional Director and General Manager - Southeast Asia, Hong Kong and Taiwan for InMobi. "Combining our extensive network with Indonesia's number one digitaldestination gives our agencies and advertisers tremendous reach across key Indonesian markets and premium consumer segments. This partnership further reinforces InMobi's leadership position in Indonesia and the region for local rich media advertising inventory and our reputation as a trusted partner for publishers in Southeast Asia." Recent InMobi research has shown that 82 percent of mobile web users in Indonesia are primarily or exclusively accessing the webvia their mobile devices. In addition,more than half of mobile web users in Indonesia are comfortable with receiving mobile advertising and over two-thirds of these users have had their purchasing behavior influenced by it. "With a ready consumer base, the market is ripe for mobile innovation. We are excited to be able to bring our interactive rich media offerings to local consumers at such a scale," Phalgun added.

About detikcom

Launched in 1998 and became a full-fledged news media in 2004, detikcom is both Indonesia's first and number one news portal. Staffed by over 350 journalists in its newsrooms throughout major cities and geographic areas in the Archipelago, detikcom delivers breaking news by minutes on current events all around the Nation. As the truly news portal, we report news on a wide array of interests – from politics, economy, finance, business and capital market to entertainment and sport. Evolved from a simple, revolutionary news site into a one-stop news portal, detikcom grows into 15 channels and community channels along topics, hobbies, geographic areas, products and services, delivered on web, sms wap and other platforms. In 2011, detikcom was being acquired by a media mogul, Trans Corp, a media empire under CT Corporation. Expanding their media business to two new product, Majalah Detik (e-magz) and Harian Detik (e-paper). With these new products and more in the future, detikcom has entered a new digital publisher media era."

About InMobi

InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 485 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.

Media Contacts

Rice Communications for InMobi Tel: +65 6221 8047 Devin Jeyathurai Email: devin.jeyathurai@ricecomms.com Shruti Soni Email: shruti.soni@ricecomms.com