InMobi expands presence in Middle East with new appointment

Published on March 21, 2012

DUBAI, UAE – 21 March 2012:

InMobi, the world's largest independent mobile advertising network, announces the appointment of Richard O'Sullivan as Head of Sales for the Middle East, as part of its latest step in its global expansion. InMobi will be exhibiting at The Mobile Show in Dubai on Stand 522 between 17-19thApril 2012. The continued expansion in the Middle East comes in response to demand for performance mobile advertising and rich immersive brand experience. Richard O’Sullivan brings a deep understanding of the Middle East media landscape to InMobi; with over ten years experience within the digital media and advertising industry, where he has held senior and strategic roles. Richard O’Sullivan, Head of Sales for Middle East at InMobi comments: “InMobi has grown exponentially over the past six months. The Middle East is a very important region for us, and I’m looking forward to working with advertisers and agencies to identify connected audiences on the mobile device and providing both performance and bespoke interactive & engaging solutions.We want to help advertisers capitalise on this growth, sharing best practice and our global and local knowledge.” InMobi’s network reaches over 20.3 million consumers in the Middle East, where it has seen a 400% growth in usage of mobile devices in the last 12 months. The Middle East expansion and growth is a commitment to InMobi’s global strategy to have a presence locally, in key regions. O’Sullivan adds: “With InMobi’s network’s scale and reach, and the creative opportunities made available by our recent acquisition of Sprout, we can enable brands and agencies in the Middle East to create exciting and engaging HTML5 Rich Media ad campaigns to mobile consumers worldwide. I’m very excited about the endless opportunity for brands to target their audience, and be a part of the growth within this industry.” Rob Jonas, VP & Managing Director, Europe and Middle East at InMobi concludes:  “Richard has a vast amount of experience in launching new brands into the advertising world. With his digital and advertising background, combined with his knowledge of the region, I consider him to be the ideal person to introduce InMobi to this key market, confirming InMobi as a true global player.” InMobi recorded over 93.4 billion advertising impressions in January 2012; its network now reaches over 485 million consumers in 165 countries across the globe. It has the industry’s first scalable rich media solution, following the acquisition of HTML5 expert Sprout last year. InMobi provides access to best in class creative and production expertise in rich media, running on iOS and Android devices. Richard O’Sullivan will presenting Mobile Rich Media Best Practice, and providing a seminar on How Mobile Devices are Changing the Media Consumption Landscape at The Mobile Show this year.

About InMobi

InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 485 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield& Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit, follow us Twitter @InMobi, or read our blog at

For further information, please contact:

MitalGoel PR Manager, Europe and Middle East at InMobi T: +44 (0) 207 492 7000 E: Richard O’Sullivan Head of Sales, Middle East at InMobi T: +971 (0) 50 651 4745

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