InMobi, the largest independent mobile advertising network, today announces its expansion to the Nordic market, with the opening of an office in Stockholm and appointment of Fredrik Paul as Nordic Sales Manager. InMobi serves over 3.5 million consumers in the Nordics, and sees over 316 million advertising impressions a month. The expansion comes following recent office openings in Paris and Spain. Paul’s appointment continues InMobi’s European expansion as it looks to build an increased presence in the growing Nordic region. Based in Stockholm, Paul will be responsible for driving sales across Denmark, Norway, Sweden and Finland; bringing over ten years’ sales and marketing experience. Paul has previously held a number of senior positions covering both online and offline channels, including Microsoft, where he was in charge of managing commercial partnerships and liaising with media agencies. He has also worked at the Lunar storm web community to work with media agencies in a creative sales role. Fredrik Paul, Nordic Sales Manager at InMobi comments: “InMobi is at a very exciting stage in its growth. With the recent acquisition of Sprout, we now have access to best-in-class creative expertise in rich media and HTML5. I’m looking forward to growing InMobi across the Nordic region by delivering exciting campaigns and offering brands and publishers the opportunity to benefit from our rich media capability and extensive network reach.” Terence Eden, Developer Community Manager at InMobi adds: “Smartphone penetration in the Nordics is amongst the highest in the world, making for a vibrant mobile ecosystem. As a result, we are seeing huge growth in application developers in the Nordic region and we are excited to be able to offer Nordic application developers the opportunity to expand their apps through our network to have a good global reach.”
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 485 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.
Mital Goel PR Manager, Europe and Middle East at InMobi T: +44 (0) 207 492 7000 E: Mital.Goel@InMobi.com
