• Advertising

InMobi expands with major push into Australian market

Published on February 06, 2012
InMobi expands with major push into Australian market

InMobi hires top-notch talent to expand local presenceNaveen Tewari, CEO of the world's largest independent mobile advertising network, InMobi, has announced the company's expansion into Australia with its aggressive plans for the burgeoning local mobile advertising market. InMobi is already serving one billion impressions every quarter to Australians through existing relationships with global publishers such as Rovio (Angry Birds) and Outfit 7 (Talking Tom).Globally, InMobi serves more than 70 billion mobile ad impressions a month. The move into the Australia market is off the back of a major capital investment of $US200 million from the largest telecommunications and media conglomerate in the Asia Pacific region, Softbank. Tewari announced 13 new appointments in Australia, including Francisco Cordero as Manager and Regional Director – Australia and New Zealand. "Australia is a key market for InMobi and we have made a major commitment by hiring a seriously high-powered executive team," Tewari said. "Francisco is exactly the kind of energetic and experienced leader to rapidly expand our presence here. He will be heading up a senior team of experienced thought leaders in the mobile space," he said. Significantly, Cordero will also be leading a first wave of engagement with industry leaders as the founding member and acting Co-chair of the Mobile Marketing Association (MMA) to spearhead the formation of an Australian Local Council. The MMA is a 700-member, not-for-profit global organisation with a remit to establish mobile as an indispensible part of the marketing mix. Cordero comes to InMobi from Groupon where he was responsible for building the Australian and New Zealand operation. He has a wealth of digital experience working with companies such as AOL, Bebo, Yahoo!7,ninemsn, and Lycos UK. Other senior hires for the Australian launch include Marc Fine, formerly of Optus, asHead of Marketing; Jeremy Pell, formerly of ACP asGroup Sales Manager; Brendan Watmore, formerly of Ninemsn, as Head of Strategy;Richard Knott from Optus as Head of Business Development; and NZ Head of Sales Mark Copplestone formerly of Groupon and TVNZ. InMobi is also set to launch a Melbourne office in the coming weeks. "We have recruited some of the best digital thinkers in the Australian industry to help us become as big a force here as we are in global mobile advertising," Cordero said. Australia has one of the highest smartphone penetration levels in the world making up 65% of the Australian mobile phone market. Standard and affordable data plans from Australian telcos are also driving up mobile web browsing rates, making mobile advertising an increasingly important way to reach consumers.

About InMobi

InMobi is the world's largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 485 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand InMobi’s offering to creative agencies and brands. InMobi was recently named "The Best Mobile Ad Network" at the 2011 MOBI Awards and was selected as a 2011 AlwaysOn Top 100 Mobile Company in Silicon Valley. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield& Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/. For further information contact: Danielle Veldre Access PR T: (02) 9292 7009 M: 0408 972 997 E: Danielle@accesspr.com.au Simon Lloyd Access PR T: (02) 9292 7001 M: 0424470 923 E: Simon@accesspr.com.au