In a move to support robust growth within the mobile advertising industry in Australia, InMobi, the largest independent mobile ad network, today announced the opening of its Melbourne office and the appointment of David Ticconi as the Head of Sales, Victoria. The Melbourne office, lead by David, is part of InMobi’s latest move in its global expansion, with offices in Russia, Taiwan and Thailand launched only last month. “Setting up a Melbourne office was a natural step towards better supporting our clients across Australia. David has extensive experience in developing strategic cross media campaigns and we see this as a significant progression towards achieving the company’s long term goals. As Head of Sales in Victoria, David will play a key role in building InMobi’s profile nationally and strategically lead the Victorian market into mobile marketing,” says Francisco Cordero, General Manager and Regional Director of InMobi Australia and New Zealand. “I am excited to join the InMobi family and become part of the Mobile Advertising industry. Mobile advertising in Australia has started to explode and InMobi's investment in moblie technology and platforms made this an easy decision for me. I'm looking forward to spearheading the growth of the Melbourne business and mirror the success we are already seeing in other regions,” says David. David joins the InMobi team from Yahoo!7, where he was the Victorian State Manager. In this role he lead a team of digital media sales professionals across all of Yahoo!7’s display media properties. He has worked closely with Channel 7 and Pacific Magazines creating cross media campaigns and taking Yahoo!7’s and SMG Red’s four screens strategy to market. David brings over 13 years experience in media sales and management to his new role at InMobi. Follow us on Twitter to keep up to date with InMobi insights at @InMobi_au or visit www.inmobi.com/research
Larissa Rembisz, (02) 9213 3405, larissa@nakedcomms.com.au
InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network across six continents and 200 countries.
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 485 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi_au, or read our blog at www.inmobi.com/inmobiblog/.
