InMobi, the largest independent mobile ad network, has announced the results of its comprehensive global Mobile Media Consumption Q4 2011 Survey.
Mobile has surpassed TV in terms of time spent,with:
Mobile consumers recognize the impact of mobile advertising on purchase behavior and their willingness to transact over mobile, with:
Some of the most notable findings from the InMobi’s Mobile Media Consumption survey are: Media Trends
Mobile Advertising and Commerce Trends
Naveen Tewari, CEO, InMobi, says of the survey’s findings: “Mobile devices are redefining the media landscape across the world.As we move into 2012, we will continue to see these trends rapidly accelerate as consumers rely ever more heavily on their mobile device. While the opportunities to exploit mobile media remain strong, the stakeholders across the industry will be confronted with ongoing questions and challenges which need to be addressed in order to meet the growing expectations of the customer.” InMobi recruited respondents via its global mobile ad network between September and November, 2011, andused Decision Fuel’s and On Device Research’s mobile web platforms to collect a representative sample, including a full range of Smart-phone & feature phone users. The sample was weighted according to available mobile web demographics and included 20,000 mobile consumers in 18 markets across all continents. The intention of the survey was tostrengthen InMobi’s thought leadership position in the mobile ad network space by providing agencies, publishers and advertisers with the latest, cutting-edge research on media consumption habits of consumers on mobile devicesand thereby contributing value to the mobile ecosystem in delivering the best mobile products for its partners and customers.
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 485 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow them on Twitter @InMobi, or read their blog atwww.inmobi.com/inmobiblog/.