Johannesburg, South Africa, January 13, 2010 – InMobi, the world’s largest independent mobile ad network, has released its updated network research report. It provides a snapshot of mobile advertising trendsin Africa between July 2010 and October 2010. A full download of the data and analysis is available at www.inmobi.com/research. “Africa continues to be a major market in the global mobile ad ecosystem. With nearly 19% growth in mobile ad impression inventory in just 90 days, it’s clear Africans are increasingly connecting to the Internet via their mobile phone. It will be interesting to keep an eye on this market as smartphone penetration increases”, comments James Lamberti, VP of Global Research & Marketing at InMobi. Key findings include:
Lamberti, continued, “The Africa mobile ad market represents a primary digital reach medium for advertisers. With over 3.3 billion impressions monthly, advertisers should be thinking about mobile as a must-buy compliment to TV. Mobile advertising has the reach and frequency to make a significant impact for advertisers.” InMobi provides advertisers and publishers with a display mobile advertising platform reaching tens of millions of African consumers through over 3.3 billion mobile ad impressions monthly. As a leading ad network in Africa, InMobi is committed to providing the mobile industry with a data-driven, distinctly African consumer perspective on the state of mobile advertising. InMobi will continue to release network data and analysis periodically at www.InMobi.com/research to help educate the market from our independent market position.