- InMobi, the world’s largest independent mobile ad network, today released its Mobile Network Update – Indonesia Market, covering the period Marchto May 2012. Based on InMobi’s network data, the report reveals that the Indonesia mobile ad market grew year-on-year by 99% to close to 27 billion ad impressions delivered by InMobi in the quarter ending May 2012. The Android platform saw a significant increase of 8.3share points in ad impressions compared to the same period in 2011, now serving 9.7% of all impressions in the country.
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Phalgun Raju, Regional Director and General Manager for Southeast Asia, Hong Kong and Taiwan at InMobi: “Indonesia continues to show strong growth rates as one of the most mobile-centric markets in this region. Smartphone adoption will continue to ramp up quickly – with Android leading the way – allowing brands even more creative and engaging opportunities to connect with their audiences.” Phalgun continued: “The close to 27 billion impressions served by InMobi in the quarter ending May 2012, place us as the largest independent mobile advertising network in Indonesia.This deep network reach and growth in rich media advertising we develop for top brands, as well as our recently announced partnership with Detikcom show InMobi’s strong commitment to Indonesia and further reinforces our leadership position in the region.”
OS | Impressions (bn) | % Share | Point Change |
Nokia OS | 9.0 | 33.4% | -1.0 |
Symbian OS | 6.1 | 22.5% | -5.3 |
Android | 2.6 | 9.7% | +8.3 |
Others | 9.3 | 34.4% | -14.6 |
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.
PRecious Communications for InMobi Lars Voedisch Tel: +65 9170 2470 Email: lars@preciouscomms.com