Singapore, January 5, 2010 – InMobi, the world’s largest independent mobile ad network, has released its updated network research report closing the year with a snapshot of mobile advertising trends in Asia and India between July 2010 and October 2010. A full download of the data and analysis is available at www.inmobi.com/research. “The rapid growth of media consumption via smartphonessignifies an important shift in the Asian mobile advertising community. While consumers are already using their mobile devices as the primary screen in these emerging markets, the opportunity for marketers as adoption of smartphone technology increases will transform the global media landscape.”, comments James Lamberti, VP of Global Research & Marketing at InMobi. Key findings include:
Comments Robert Woolfrey, Director of Brand Sales in APAC for InMobi, “Marketers' mobile advertising opportunities in the region continue to increase rapidly. 2010 trends in our network leave no doubt that brands now have a complimentary channel to TV to reach consumers, at scale, with a compelling creative experience. The smartphone revolution in the region will only enhance that trend in 2011.” InMobi provides advertisers and publishers a display mobile advertising platform reaching tens of millions of Asian consumers through nearly 12.5 billion mobile ad impressions monthly. As a major ad network in Asia, InMobi is committed to providing the mobile industry a data-driven, distinctly Asian consumer perspective on the state of mobile advertising. This includes focus on all regions of Asia including India, Indonesia, Malaysia, Singapore, Japan and dozens of other Asian countries. InMobi will continue to release network data and analysis periodically at www.InMobi.com/research to help educate the market from our independent market position.