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Malaysia Mobile Ad Market Grows 37% in Q3 2011 to Over 1 Billion Mobile Ad Impressions: InMobi

Published on November 29, 2011
Malaysia Mobile Ad Market Grows 37% in Q3 2011 to Over 1 Billion Mobile Ad Impressions: InMobi
  • Android continues to win the mobile OS race with 28.9% impressions tracked on the platform
  • Among handsets, the Apple iPhone 4 delivered the most impressions in the country
  • Nokia, Sony Ericsson remain leading device manufacturers in the country with over 55% combined market share, but Samsung rapidly gaining ground.

Kuala Lumpur, November 29, 2011- InMobi, the world's largest independent mobile ad network, today released its Mobile Insights Report – Malaysia Market, covering the period July to September 2011. Based on InMobi network data, the report reveals that the Malaysia mobile ad market grew by 37% to over one billion quarterly ad impressions in Q3 2011. Both Android and Apple iOS gained market share delivering over 41% of mobile impressions in Malaysia.

Key Malaysia findings include:

  • The market grew by 37% serving over 1 billion mobile ad impressions in Q3 2011.
    • Mobile ad impressions in Malaysia grew more rapidly than global (32.6%) and regional (25.1%) averages.
    • Smartphone impressions grew 68% over Q2 2011,accounting for 50% of all impressions in Q3 2011, also exceeding global (52.6%) and regional (41.9%) growth rates.
  • App inventory grew by a staggering 67% compared to a 7% growth for mobile Web in Q3 2011.
    • The significant increase in app inventory shows higher take up of applications amongst consumers driven by increasing penetration of Smartphones in the market.
    • This also underpins the continued growth of the app market within the mobile ecosystem as one of the preferred tools for customer engagement.
  • Android grew significantly in Q3 2011 gaining 10.6 share points and delivering the highest number (28.9%) of impressions. It is 5.5 share points ahead of Symbian which is the 2ndhighest OS registering more than double the share of iOS.
    • iPhone OS and RIM OSalso gained 0.4 and 1.1 share points respectively. The iPhone OS accounted for the 3rd highest impressions delivery with 12.6% market share.
  • Nokia remains the top manufacturer by impressions even with a decline of 6.5 share points over Q2 2011.
    • Nokia (32%) is followed by Sony Ericsson (24%), Samsung (17%), Apple (12%) and HTC (7%) to make top five manufacturers in the country.
    • However, Samsung threatens to unseat market leaders Nokia and Sony Ericsson, which faced losses this quarter (-6.5 and -2.7 share points, respectively), while Samsung gained +12.3 share points
  • The Apple iPhone 4 is the most popular device with 7.9% market share. Samsung’s GT-P1000 and Nokia’s 5800d came in 2nd and 3rd with 4.9% and 2.9% market share respectively.

"Comments Atul Satija, Vice President and Managing Director – Asia Pacific at InMobi: “In Malaysia, brands like Celcom and Tune Talk have started to invest more into rich media mobile advertising, which can give these early entrants a serious advantage over more conservative competition. InMobi is committed to working with these advertisers to leverage the medium to extend their reach and increase brand engagement. The steady increase in smartphone penetration, the sharp rise in mobile app inventory and mobile’s tremendous potential to entertain, educate and inform have all contributed to the medium’s increasing presence in the media strategies of leading brands.”

Malaysia OS Share: Q3 2011

OS Impressions % Share Point Change
Android 291,750,534 28.9% +10.6
Symbian OS 236,065,649 23.4% -5.1
iPhone OS 126,858,994 12.6% +0.4
Nokia OS 98,333,201 9.7% -1.5
RIM OS 20,505,299 2.0% +1.1
Others 235,181,484 23.3% -5.6

You can download the latest InMobi Mobile Insights Report here: www.InMobi.com/research.

About InMobi

InMobi is the world’s largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 340 Million consumers, in over 165 countries, through more than 60.2 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand InMobi’s offering to creative agencies and brands. InMobi was recently named “The Best Mobile Ad Network” at the 2011 MOBI Awards and was selected as a 2011 AlwaysOn Top 100 Mobile Company in Silicon Valley. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield& Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.

Media Contacts

Rice Communications for InMobi Tel: +65 6221 8047 Shruti Soni Email: shruti.soni@ricecomms.com John Tan Email: john.tan@ricecomms.com