Kuala Lumpur, November 29, 2011- InMobi, the world's largest independent mobile ad network, today released its Mobile Insights Report – Malaysia Market, covering the period July to September 2011. Based on InMobi network data, the report reveals that the Malaysia mobile ad market grew by 37% to over one billion quarterly ad impressions in Q3 2011. Both Android and Apple iOS gained market share delivering over 41% of mobile impressions in Malaysia.
"Comments Atul Satija, Vice President and Managing Director – Asia Pacific at InMobi: “In Malaysia, brands like Celcom and Tune Talk have started to invest more into rich media mobile advertising, which can give these early entrants a serious advantage over more conservative competition. InMobi is committed to working with these advertisers to leverage the medium to extend their reach and increase brand engagement. The steady increase in smartphone penetration, the sharp rise in mobile app inventory and mobile’s tremendous potential to entertain, educate and inform have all contributed to the medium’s increasing presence in the media strategies of leading brands.”
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You can download the latest InMobi Mobile Insights Report here: www.InMobi.com/research.
InMobi is the world’s largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 340 Million consumers, in over 165 countries, through more than 60.2 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand InMobi’s offering to creative agencies and brands. InMobi was recently named “The Best Mobile Ad Network” at the 2011 MOBI Awards and was selected as a 2011 AlwaysOn Top 100 Mobile Company in Silicon Valley. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield& Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.