Malaysia, June 15, 2011: InMobi, the world’s largest independent mobile ad network, today revealed that the Malaysian mobile ad market grew by 17% to 245 million monthly ad impressions from January to April 2011. The growth was driven by smartphones which now represent 2 of every 5 ads in the market. The findings are part of InMobi’s April 2011 Mobile Insights Report - Malaysia Market, the largest monthly report of its kind.
Comments Atul Satija, VP & Managing Director – Asia Pacific at InMobi: “The volume of mobile impressions in Malaysia signifies the reach mobile devices can offer local, regional and global brands in this mobile market. With such substantial and sustained increase, Malaysia has quickly become a key growth market for us driven by larger advertising budgets and greater awareness of the benefits of the medium. We have recently appointed a new sales manager for brand advertising in Malaysia and hope to continue to further invest in the market to enable businesses to greatly improve ROI.”
OS | Impressions | % Global Share | Point Change |
Symbian OS | 69,576,296 | 28.4% | -2.1 |
Android | 44,841,930 | 18.3% | +9.1 |
iPhone OS | 27,349,768 | 11.2% | -2.2 |
Nokia OS | 27,342,903 | 11.2% | -1.3 |
Other | 75,819,617 | 31.0% | -3.5 |
The latest InMobi Mobile Insights Report can be downloaded here: www.InMobi.com/research.
InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network of 314 million consumers across six continents and more than 200 countries.
InMobi is the world's largest independent mobile advertising network. With offices on four continents, it provides advertisers, publishers and developers with a uniquely global solution for advertising. Its network is growing fast and now delivers the unprecedented ability to reach 314 million consumers, in over 200 countries, through more than 35 billion mobile ad impressions monthly. InMobi was recently selected as the 2011 AlwaysOn Top 100 Mobile Companies in Silicon Valley. InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in Nairobi, London, San Francisco, Bangalore, Tokyo, and Singapore. To learn more, please visit www.InMobi.com/research, follow us on Twitter @InMobi, or read our blog at www.InMobi.com/InMobiblog/.
Rice Communications for InMobi Tel: +65 6221 8047 Shruti Soni Email: shruti.soni@ricecomms.com Daniel Lim Email: daniel.lim@ricecomms.com Kwa Qian Hui Email: qianhui.kwa@ricecomms.com