Malaysia mobile ad market grows by 17%; Android platform doubles market share: InMobi

Published on June 17, 2011
  • The Malaysia mobile ad market grew to 245 million monthly ad impressions from January 2011 to April 2011 on the InMobi network. This growth was driven by smartphones which grew by 28% over the same period.
  • Android doubled its share of impressions (18.3% share) in just 3 months to become the #2 platform in the region by ad impressions behind Symbian.
  • HTC and Samsung also grew rapidly during Q1 2011, collectively gaining 8.3 share points.

Malaysia, June 15, 2011: InMobi, the world’s largest independent mobile ad network, today revealed that the Malaysian mobile ad market grew by 17% to 245 million monthly ad impressions from January to April 2011. The growth was driven by smartphones which now represent 2 of every 5 ads in the market. The findings are part of InMobi’s April 2011 Mobile Insights Report - Malaysia Market, the largest monthly report of its kind.

Key Malaysia findings include:

  • Mobile ad impressions grew by 17%from January to April 2011 in Malaysia on the InMobi network.
    • InMobi now serves nearly 245 million impressions a month in Malaysia up over 35 million monthly ad impressions from January 2011.
  • Smartphone impressions lead the growth, growing 28% over January.
    • Smartphones now represent 98 million monthly impressions, outpacing advanced phone impression growth of 10% over January.
    • Smartphones now represent 2 of every 5 ads in the market.
  • Android nearly doubled its share of mobile ads (+9.1 share pts) to surpass iOS and become the #2 mobile platform in the market.
    • In just 3 months, Android share of impressions doubled to 18.3%, nearly twice the Asia average.
    • Android gains came at the expense of all the other mobile phone platforms, primarily from proprietary feature phone platforms (-3.5 share pts).
    • Symbian still remains the #1 platform in the region with 28% share.
  • Nokia remains the #1 manufacturer in Malaysia, holding a 37.9% impression share.
    • HTC was the biggest winner in Q1, increasing market share by 5.6 share points, the highest share gain amongst its competitors.
    • Almost 6 of every 10 mobile ads across the InMobi network in Malaysia are delivered across Nokia and Sony Ericsson (28.2% share) devices.
  • Apple iPhone, irrespective of a drop of 4 share points, still remains the most popular device in Malaysia with 8.2% share of impressions.

Comments Atul Satija, VP & Managing Director – Asia Pacific at InMobi: “The volume of mobile impressions in Malaysia signifies the reach mobile devices can offer local, regional and global brands in this mobile market. With such substantial and sustained increase, Malaysia has quickly become a key growth market for us driven by larger advertising budgets and greater awareness of the benefits of the medium. We have recently appointed a new sales manager for brand advertising in Malaysia and hope to continue to further invest in the market to enable businesses to greatly improve ROI.”

Malaysia OS Share: April 2011

OS Impressions % Global Share Point Change
Symbian OS 69,576,296 28.4% -2.1
Android 44,841,930 18.3% +9.1
iPhone OS 27,349,768 11.2% -2.2
Nokia OS 27,342,903 11.2% -1.3
Other 75,819,617 31.0% -3.5

The latest InMobi Mobile Insights Report can be downloaded here: www.InMobi.com/research.

ENDS

InMobi Mobile Insights Report

InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network of 314 million consumers across six continents and more than 200 countries.

About InMobi

InMobi is the world's largest independent mobile advertising network. With offices on four continents, it provides advertisers, publishers and developers with a uniquely global solution for advertising. Its network is growing fast and now delivers the unprecedented ability to reach 314 million consumers, in over 200 countries, through more than 35 billion mobile ad impressions monthly. InMobi was recently selected as the 2011 AlwaysOn Top 100 Mobile Companies in Silicon Valley. InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in Nairobi, London, San Francisco, Bangalore, Tokyo, and Singapore. To learn more, please visit www.InMobi.com/research, follow us on Twitter @InMobi, or read our blog at www.InMobi.com/InMobiblog/.

FOR MORE INFORMATION:

Rice Communications for InMobi Tel: +65 6221 8047 Shruti Soni Email: shruti.soni@ricecomms.com Daniel Lim Email: daniel.lim@ricecomms.com Kwa Qian Hui Email: qianhui.kwa@ricecomms.com

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