InMobi, the world’s largest independent mobile advertising network with offices on five continents, today revealed the results of its media consumption research for Thailand. The ad network reported that for mobile web users in Thailand, mobile has surpassed TV and traditional online in terms of time spent.
“We see continued growth in mobile usage in Thailand in the coming year, largely driven by social media (46 percent), entertainment (38 percent), e-mail (23 percent), search (23 percent) and mobile banking (23 percent),” commented PhalgunRaju, Regional Director and General Manager for Southeast Asia, Hong Kong and Taiwan. “Our research also shows that 68 percent of mobile web users plan to conduct mobile commerce over the next 12 months, a 17 percent increase from where we are today. These numbers combined with the key role that mobile plays throughout the consumer purchase cycle make it an indispensable component of every advertisers’ media mix. With our recently established local team in Thailand, InMobi is excited to be able to work with key industry players in breaking new boundaries with mobile campaigns.” The Mobile Media Survey was conducted in partnership with market insights firm Decision Fuel, using their innovative mobile-focused research platform. The study covered 20 key markets across Asia, Africa, Europe, North and Latin America, surveying 20,000 consumers overall, including 817 mobile web users in Thailand. For more information on the study, please reach out through the contact details below.
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.
Rice Communications for InMobi Tel: +65 6221 8047 Shruti Soni Email: shruti.soni@ricecomms.com Devin Jeyathurai Email: devin.jeyathurai@ricecomms.com