SA mobile advertising market growth is driven by smartphone growth of 21% over the past quarter according to InMobi Mobile Insights report

Published on August 29, 2011

Latest InMobi research shows2.6 billion Mobile Advertising Impressions in SA in Q2

Johannesburg, August 29, 2011 -- InMobi, the world's largest independent mobile ad network, today released itsQ2 Mobile Insights Report for Africa providing insights on mobile advertising trends on the continent. Data from the report confirm that InMobi maintained to serve a staggering 2.6billion impressions in South Africa in Q2. Key highlights of the South African data include:

  • Overall South Africa mobile ad market remains relatively flat in Q2, with 1% increase from Q1.
  • While Nokia still holds 38% share, the manufacturing giant is trailed closely by Samsung with 35% share .
  • Beyond Nokia OS and Symbian OS, RIM OS shows strong share growth of +4.0 points.
  • 21% growth in Smartphone impressions in South Africa in Q2.

While the data indicates that advances phones continue to dominate the African mobile ad market with 84% share, smartphones register faster growth than advanced phone impressions. This follows the global trends of increasing smartphone usage and penetration. Isis Nyong'o, Vice President and Managing Director InMobi Africa confirms that"Mobile ad impressions continue to grow at a rapid pace across the continent.The smartphone segment continues to show strong growth in South Africa with RIM OS as a notable highlight. Mobile access has given consumers a convenient, affordable way to access digital content wherever they are, which has brought about this enormous advertiser opportunity." The report finds that Nigeria and Ethiopia show the fastest mobile ad growth among mobile markets in Africa during Q2. South Africa maintains the top position as the largest African mobile market and represents 1 of every 4 mobile ads across the continent. The full report is available to download at www.inmobi.com/research.

About InMobi Mobile Insights Report

InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network of 314 million consumers across six continents and more than 165 countries.

About InMobi

InMobi is the world's largest independent mobile advertising network. With offices on four continents, it provides advertisers, publishers and developers with a uniquely global solution for advertising. Its network is growing fast and now delivers the unprecedented ability to reach 314 million consumers, in over 165 countries, through more than 43 billion mobile ad impressions monthly. InMobi was recently selected as the 2011 AlwaysOn Top 100 Mobile Companies in Silicon Valley. InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in Nairobi, London, San Francisco, Bangalore, Tokyo, and Singapore. To learn more, please visit www.InMobi.com/research, follow us on Twitter @InMobi, or read our blog at www.InMobi.com/InMobiblog/.

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