SEGA and InMobi Grow Successful Partnership with HTML5 Mobile Rich Media Ad Campaign for iOS Game, Samurai Bloodshow

Published on November 22, 2011

Recently Acquired Sprout Develops Groundbreaking Creative Execution

SAN MATEO, California—November 22, 2011 — InMobi, the world’s largest independent mobile ad network, has once again teamed up with SEGA® of America, Inc., to release an exciting new mobile advertising campaign for the hit iOS game, Samurai Bloodshow™. The HTML5 full screen mobile advertisement was developed by Sprout, which was recently acquired by InMobi. When clicked, it pops open to a full screen experience and features a fully functional demo of the game, which allows users to try out the game before purchase. Ben Harborne of SEGA says, “We’re excited to kickoff a great campaign for Samurai Bloodshow with Sprout and InMobi. Sprout’s ambitious HTML5 ad has greatly exceeded our expectations, and set a new bar of quality for our mobile rich media campaigns.” InMobi’s Anne Frisbie, Vice President and Managing Director, North America, says, “The creative team at Sprout did a fantastic job maximizing the technology and redefining what a mobile ad experience can be. HTML5 opens the door to creative innovations that make the mobile platform more engaging and exciting than PC web ads. We’re happy to have a partner like SEGA and look forward to delivering more great work for them in the future.” Consumers can expect an early holiday gift from SEGA, as the free version of Samurai Bloodshow is now available for download, and the full version is on sale at $0.99. The holiday weekend will be a great time for consumers to play the game as they travel, and can be downloaded from iTunes through the following link: http://itunes.apple.com/us/app/samurai-bloodshow/id434556728?mt=8 To view a video demo of the ad in action, click here: http://www.youtube.com/watch?v=T9CEN9wuZ1k

About SEGA® of America, Inc.

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web site is located at www.sega.com/usa

About InMobi

InMobi is the world’s largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 340 Million consumers, in over 165 countries, through more than 60.2 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand InMobi’s offering to creative agencies and brands. InMobi was recently named “The Best Mobile Ad Network” at the 2011 MOBI Awards and was selected as a 2011 Always On Top 100 Mobile Company in Silicon Valley. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.

Media Contacts: East Coast:

Jill Ivey | jillian.ivey@hotwirepr.com| 215.806.2951

West Coast:

Dan Gamble | dan.gamble@hotwirepr.com | 415.971.7938

Press Contact

For any media queries, please contact pr@inmobi.com.