Research
Advertising

South African market shows 20% growth in the last quarter according to InMobi Mobile Insights Report – 3rd Quarter 2011 edition

Published on November 07, 2011

Johannesburg, 7 November, 2011 -- InMobi, the world's largest independent mobile advertising network, today released data for the 3 months ending September 2011 providing insights on mobile advertising trends in South Africa. Data from the report for Q3 of 2011 shows that InMobi now serves 3.1 billion quarterly mobile ad impressions in South Africa, up 20% from 2.6 billion in the previous quarter. Key highlights of the South Africa data include:

A 20% growth in mobile impressions over the past three months.
Smartphone impressions grew 36% in the South African mobile market and it continued to outpace advanced phones .
Nokia holds a 39% impression share, followed closely by Samsung with 30% and popular phone manufacturing giant RIM, sits at 19% of the impression share.
RIM OS continued to show strong growth increasing by 5.7 share points from the previous quarter. Symbian OS reflected a slight decline this quarter.

Isis Nyong'o, Vice President and Managing Director InMobi Africa says "The latest data reflects the continued growth in the uptake of mobile media in SA. This positive growth in the region can only build well for Africa as a whole". The full report is available to download at www.inmobi.com/research.

About InMobi

InMobi is the world's largest independent mobile advertising network. With offices on four continents, it provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing fast and now delivers the unprecedented ability to reach 340 million consumers, in over 165 countries, through more than 47 billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand InMobi's offering to creative agencies and brands. InMobi was recently selected as a "2011 AlwaysOn Top 100 Mobile Company in Silicon Valley". InMobi is venture-backed by investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, Nairobi and Singapore. To learn more, please visit www.InMobi.com/research, follow us on Twitter @InMobi, or read our blog at www.InMobi.com/InMobiblog/.