Istanbul, Turkey – February 1, 2016 – InMobi, the world’s largest discovery platform, today entered into an agreement with Bullseye Worldwide, a digital advertising agency for the connected world, making them partners in Turkey. In accordance with the agreement, Bullseye WorldWide will manage clients in Turkey that are serviced by InMobi’s ad platform.
With 42 percent of the population in Turkey under the age of 24, there is a significant opportunity to engage a whole generation of consumers who will grow up using only mobile devices for everything from news, to shopping to social. The partnership between InMobi and Bullseye Worldwide is another step in further growing the mobile ecosystem in Turkey where mobile advertising spend has seen an enormous increase in 2015, up by 69.9% compared to the previous year.
“With 29.6 million smartphone users today (www.btk.gov.tr), Turkey is positioned to become a key digital and mobile marketing center for both Europe and Asia. We view the partnership with InMobi as proof of development of both the mobile economy and our company. Bullseye Worldwide will not only benefit from this partnership in terms of increased business volume, but also in terms of mobile marketing know-how,” said Afşın Avcı, Managing Partner, Bullseye Worldwide.
“InMobi is delighted to partner with Bullseye WorldWide to represent InMobi within the Turkish market. Having worked with Bullseye Worldwide on various projects during 2015, their professionalism, efficiency and mobile-driven thought leadership is a perfect match to develop InMobi's local offering and win Turkey,” said Andy Powell, Head of Sales, Middle East, Africa & Turkey, InMobi.
InMobi, the world's largest discovery platform, has been operating in the Middle East, Turkey and Africa region since 2012. The company operates from its regional office in Dubai, quenching a fast-growing mobile advertising demand with audience-based solutions across a multitude of publishers and apps.
About Bullseye Worldwide:
Bullseye Worldwide continues to be a business associate who helps companies that want to become apparent both in Turkey and in global scale to reach the proper target audience with proper tools in digital world. Being a boutique network and digital media planning agency, Bullseye Worldwide provide services to its customers on mobile, native, social media, searching and visual network, remarketing, performance and video advertisements.
Developing its network constantly with it international experience, Bullseye Worldwide finds the best tools for companies and offers solutions that meet their specific purposes. The company, which provides service with a holistic approach, ensures that its customers’ digital campaigns are being efficiently conducted with its reports based on detailed data.
InMobi enables consumers to discover amazing products through mobile advertising. Recognized by MIT Technology Review as one of the 50 Most Disruptive Companies in the world, InMobi enables over 100 billion discovery sessions on mobile across a billion users every month, becoming the largest discovery platform in the world.
InMobi’s revolutionary Miip platform enables developers, merchants and brands to engage mobile consumers globally. The company’s award-winning creative teams, innovative solutions & products, combined with big data analytics capabilities that process hundreds of terabytes of data daily, enable their customers to make real-time decisions and gain the most value from their investment.
To learn more, visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights. Developers, start monetizing today by downloading our SDK at www.inmobi.com/SDK.