Dell and InMobi Announce Engineering Partnership for Technology Collaboration

Published on September 14, 2015

    • Partnership will provide engineering platform to co-develop next-gen scalable datacenter solutions for InMobi;
    • Dell will offer InMobi select products for beta testing and customization, and;
    • Expands global alliance to improve enterprise efficiency.

Bangalore, India – September 14, 2015 – InMobi, the world’s most powerful mobile advertising platform, today announced that it will further strengthen its partnership by developing and customizing Dell hardware and software specific to the requirements of InMobi. This engineering partnership for a technology collaboration between InMobi and Dell will help expand the global alliance to improve enterprise efficiency. As part of the partnership, Dell will offer InMobi select Dell products for beta testing and customization.

Through this agreement, InMobi will gain exclusive rights to select Dell products made available for beta testing and customization through the InMobi—Dell datacentre scalable solutions. Dell will leverage the partnership to draw insights into the customer needs of server, networking and storage for high computing needs and big data requirements. These insights are expected to become key inputs to design the Dell product roadmap and help build deeper level technology solutions for next-generation devices.

The MOU deepens the existing engagement and includes sharing of Dell’s product roadmap with InMobi, provides an exclusive opportunity for evaluation of Dell’s products, and, most importantly provides the tailoring of Dell products specifically for one of the world's largest mobile advertising platforms. The InMobi custom solutions engineering will be done onsite in conjunction with the Dell product team, on hardware- and software-related enhancements. Additionally, Dell and InMobi will work together towards outlining business priorities and technology requirements that will help deliver enhanced value in an increasingly competitive market.

The partnership will be an ongoing engagement to run InMobi’s enterprise IT with Dell’s server, storage, and networking solutions. There will be scope to further broaden this engagement in areas such as analytics, cloud infrastructure, security etc., where the entire Dell portfolio can be applicable to InMobi.

Alok Ohrie, President and Managing Director, Dell India said, “InMobi is one of the fastest growing companies today, and we are delighted to partner with them on this exciting journey. This relationship will provide InMobi with access to tailor-made solutions to help them engage global customers and drive better decision making. We look forward to a long-term relationship that will leverage the strengths and learnings of both organizations to provide improved enterprise efficiency and enhanced business value.”

"InMobi’s new, innovative discovery platform, Miip, requires an equally innovative data and tech platform that operates at large scale. Over the last 12 months our partnership with Dell has moved towards strategic proposition. While we have significantly gained from the tailor-made solutions, we continue to engage closely with Dell on the new generation servers, network and storage by leveraging each other strengths. The joint effort has capability to disrupt this space for all demanding applications and big data requirements. We are excited at the potential to collaborate with a technology infrastructure leader like Dell," said Mohit Saxena, Co-Founder and Chief Technology Officer.

About Dell

Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.

About InMobi

InMobi is the world’s most powerful mobile advertising platform enabling brands, developers, and publishers to engage mobile consumers globally. Recognized by MIT Technology Review as one of the 50 Most Disruptive Companies , InMobi reaches over 1.4 billion unique mobile devices across 200 countries.

To learn more, visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights. Developers, start monetizing today by downloading our SDK at www.inmobi.com/SDK.

Media Contacts

Supriya Goswami
InMobi
+91 9845384141
pr@inmobi.com

Ajay Arora
Dell
+91 9810383663
Ajay_Arora@Dell.com

Peter Abreo
20:20 MSL
+91 9845511808
peter.abreo@2020msl.com

Press Contact

For any media queries, please contact Sharon Menezes at sharon.menezes@inmobi.com, or call on (+91) 9632664401