In the ever-evolving digital landscape, pioneering technologies and innovative strategies are what really empower marketers to achieve their goals. Attesting to this are latest wins of Glance, InMobi, and Microsoft Advertising for their campaigns with Owl Labs and American Tourister. These remarkable narratives brought home a gold and a silver at the DIGIXX Awards 2024, and here, we dive into them in depth.
Category: Creative Use of Technology
American Tourister is a globally renowned brand creating cutting-edge travel products for a diverse audience. It aimed to raise awareness about its new product range in a fun, interactive, and memorable way, and the Indian Premier League (IPL) was the perfect time to do this. But the brand knew one thing: the key to engaging millions of cricket fans on mobile was to capture their attention with an out-of-the-box idea. For this, it partnered with InMobi, Glance, and BigTrunk Communications to craft a high-impact experience that leveraged mobile technology.
A live score API on the Glance smart lock screen brought the brand’s vision to life and gave IPL fans what they wanted with one simple tap, without having to unlock the phone!
Furthermore, by utilizing smart communication and featuring brand ambassador Virat Kohli, the brand created an instant connection to IPL. A full-screen takeover on the smart lock screen showcased the message, “Live score: See who’s #BreakingBoundaries,” with a "See Score” call-to-action leading to an interactive experience displaying live scores and boundary-crossing travel bags. Viewers were invited to explore colors and more, followed by the “Go Explore” call-to-action which led to the brand’s website, completing the delightful journey.
By creatively using the mobile technology to create a smart lock screen experience, American Tourister achieved a 41.25% higher click-through-rate and 1.34x higher engagement compared to the platform benchmark. It also reached 2.7 million Indians and truly broke the boundaries. Dive deeper into this experience here.
Category: Search Marketing/Display Marketing (Global)
In a world where remote and hybrid working environments are increasingly prevalent, Owl Labs aimed to revolutionize the way we connect across distances.
The brand’s primary goals were to elevate brand visibility, drive engagement, optimize conversions, and boost revenue generation for its innovative video conferencing solutions. To do this, the brand partnered with InMobi and Microsoft Advertising.
With InMobi and Microsoft Advertising, Owl Labs crafted an innovative multi-channel acquisition strategy. It optimized its campaigns leveraging multiple bidding strategies, focusing on:
Additionally, the campaign highlighted product benefits using creative assets to capture audience attention.
Uncovering Impact
The result was a staggering 56% increase in conversions, a 14% improvement in Cost Per Acquisition (CPA), a 60% Year over Year (YoY) improvement in CPA on the Microsoft Search Network, and a four-fold Return on Ad Spend (ROAS) from Remarketing Audience Lists. Know more about it here.
See how other brands are pushing boundaries and defying expectations. Discover award-winning narratives on our case study page. Or write to us at mobilemarketing@inmobi.com to learn how InMobi and Glance can empower your mobile campaigns.
