The partnership will empower brands to solidify their consumer insights and mobile audience strategy in a cookieless world
Singapore, Jan 13, 2022: InMobi, a leading provider of content, marketing, and monetization technologies that help businesses fuel growth, today announced its partnership with Telkomsel, Indonesia’s largest telecom provider, to help brands in Indonesia to potentially future-proof their mobile marketing and maximize ROI from it. The collaboration brings together the Big Data capabilities from Telkomsel and the end-to-end marketing solutions of InMobi to help brands deliver personalized communications at scale.
“The third-party cookie deprecation is expected to bring about a fundamental change in the digital marketing ecosystem. And, despite the delay in the final enforcement, we are seeing marketers starting to focus on building sustainable consumer marketing strategies. Through this partnership, brands will be able to target pristine, always-on Telkomsel audiences programmatically on InMobi Exchange via their preferred DSP platform,” shared Rishi Bedi, VP and GM, Southeast Asia, Japan and Korea at InMobi. “Brands can activate both branding and performance campaigns, while leveraging InMobi’s deep programmatic expertise, creative capabilities, and transparent technology to try to engage and acquire their customers.”
“While consumers are completely mobile-first today, brands are yet to get their audience strategy right for this medium. Together with InMobi, we are excited to help brands unravel the potential of the Telco Big Data and enhance every brand’s consumer insight and mobile audience strategy.” Rangga Gandina, GM, Data Solutions Business and Partnerships at Telkomsel, commented. ”The Telco big data combines contextual consumer insights from Telkomsel’s owned and operated platforms and other services to power deterministic audiences behaviour with customer-centricity insight, in a privacy-compliant manner according to Indonesian regulation.”
With 105 million mobile internet subscribers and above 95% 4G population coverage in Indonesia, Telkomsel leverages about 100 unique signals to build high-quality, always-on audiences. Through the partnership, these audiences will be available for programmatic media buying on the InMobi Exchange. The partnership also gives brands the ability to run surveys on Telkomsel audiences and deepen their understanding of consumer perceptions and preferences. The insights will be powered by InMobi’s AI-driven mobile-first consumer intelligence platform – Pulse.
“As mobile continues to dominate in terms of media time spent and grow rapidly as the preferred channel for commerce, we are doubling down on our focus on helping brands enhance their mobile marketing maturity. This partnership is another step in our endeavour to ensure that brands find solutions for the new world and are able to transition seamlessly into the era of privacy-first marketing,” added Rishi.
Earlier this year in March, InMobi also announced its partnership with Gojek, Southeast Asia’s leading mobile on-demand services and payments platform, to enhance advertising, consumer intelligence and identity resolution for brands in Southeast Asia. The InMobi-Gojek solution is available for brands across Indonesia, Singapore, Vietnam and Thailand.
InMobi is the leading provider of content, monetization and marketing technologies that help fuel growth for industries around the world. The company’s end-to-end advertising software platform, connected content and commerce experiences seeks to activate audiences, drive real connections and diversify revenue for businesses everywhere. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Headquartered in Singapore, InMobi maintains a large presence in San Francisco, London and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, and Dubai. To learn more, visit inmobi.com.
About Telkomsel (www.telkomsel.com)
Telkomsel is a leading digital telecommunication company that continues to open up more opportunities and possibilities by enabling digital connectivity, digital platform, and digital services developed by prioritizing the benefits of technology for all levels of society across the country. Telkomsel has been consistently deploying 4G mobile broadband networks and developing 5G networks, as well as enriching innovative digital solutions including Mobile Gaming, Digital Entertainment, Digital Lifestyle, Mobile Financial Services, Enterprise Solutions, and Internet of Things. During its 26 years of existence, today Telkomsel has served more than 169 million customers across Indonesia supported by more than 237,000 BTS. Our Customer Service agents can be accessed through telkomsel.com, facebook.com/telkomsel, Twitter @telkomsel, and Instagram @telkomsel as well as Telkomsel's virtual assistant, MyTelkomsel application.