Certification reinforces InMobi’s industry leadership in ad fraud prevention and commitment to earning and building trust
San Francisco, CA - June 12, 2018 - InMobi, the world’s largest independent mobile advertising platform, today announced it has been awarded the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG), becoming the largest independent in-app mobile exchange to be certified by TAG.
The TAG is a consortium of industry groups committed to fighting ad fraud and promoting wide transparency in the mobile in-app supply chain and is spearheaded by luminaries such as the Interactive Advertising Bureau (IAB) and the Association of National Advertisers (ANA).
TAG found that certified channels had 83 percent less fraud versus non-certified ones. With this seal, advertisers can be confident that they are reaching real people, and publishers know they are only working with the most reputable partners.
"The TAG Certified Against Fraud Seal has become the ad industry's gold standard for companies to demonstrate the rigorous steps they've taken to protect their partners and customers against fraud, and we are delighted to recognize InMobi for its leadership and commitment by achieving the seal," said Mike Zaneis, CEO at TAG. "We look forward to continuing to work with InMobi to raise the industry's standards for brand safety while building a fraud-free and transparent mobile advertising ecosystem."
“We are delighted to participate in the TAG Certified Against Fraud program," said Anne Frisbie, SVP, Global Brand and Programmatic at InMobi. “We consider TAG to be an important partner in helping us demonstrate and fulfill our commitment to greater transparency for advertisers, specifically for their mobile in-app marketing efforts.”
InMobi is the world’s largest independent mobile advertising platform that specializes in delivering the best ROI for mobile marketers. A mobile-first platform, InMobi is pioneering the next generation of video ad experiences, deep-learning based optimization algorithms and header bidding to deliver maximum value to advertisers, publishers and users across the world.
InMobi’s platform helps brands, performance marketers and app publishers engage mobile users across different stages of their lifecycle, converting each mobile moment into an opportunity to drive engagement and revenue. Recognized as a 2018 CNBC Disruptor 50 company and as Fast Company's 2018 Most Innovative Companies. For more information, visit inmobi.com
About the Trustworthy Accountability Group
The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Created by the industry's top trade organizations, TAG's mission is to eliminate fraudulent traffic, combat malware, prevent Internet piracy, and promote greater transparency in digital advertising. TAG advances those initiatives by bringing companies across the digital advertising supply chain together to set the highest standards. TAG is the first and only registered Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit www.ta gtoday.net