• Partnership
  • Advertising

InMobi Exchange and UNICORN Partner to Enhance Mobile In-app Advertising for Brands in Japan

Published on June 11, 2021
InMobi Exchange and UNICORN Partner to Enhance Mobile In-app Advertising for Brands in Japan

Brands can access premium, brand safe, and measurable in-app inventory on the InMobi Exchange via the UNICORN platform 

Tokyo, May 31, 2021: InMobi, the world’s leading marketing cloud, and UNICORN, Japan’s biggest automated marketing platform for mobile apps, announced today a partnership to enhance mobile in-app advertising for brands. The partnership enables brands and marketers to access premium, brand safe, and measurable in-app inventory programmatically on the InMobi Exchange via the UNICORN platform. The partnership comes on the heels of a recent announcement by InMobi stating its intent to grow its investment in the Japan market by 3-4 times.  

Commenting on the partnership, Takeshi Iryo, Country Head, Japan at InMobi shared, “InMobi is committed to providing brands that leverage the UNICORN platform to achieve campaign goals such as brand awareness, unique audience reach, user acquisition and higher Return On Advertising Spend (ROAS) through its programmatic platform – InMobi Exchange.” 

“UNICORN, with its full automated marketing platform for mobile apps, is one of the largest in Japan. Together, we aim to combine our decade-long mobile app expertise, intelligence and technology to help marketers and media agencies deliver the best brand ad experiences for their consumers,” added Sho Yamada,
CEO&Founder at UNICORN,Inc. UNICORN was officially launched in May 2017 and is connected to several domestic and global SSPs.
The InMobi Exchange becomes the new addition to the UNICORN platform.  

“InMobi Exchange provides access to the best in-app advertising environments and formats for achieving both branding and performance objectives. As a programmatic marketplace, it supports scalable media buying and provides for ease, control and transparency. Through global and local programmatic partnerships with leading Demand-Side Platforms (DSPs) such as The Trade Desk and Unicorn, we are strengthening InMobi’s presence in the region,” concluded Takeshi Iryo. 

InMobi Exchange is a supply-side programmatic platform (SSP) for mobile apps that enables delivery of in-app ad experiences to approximately 2 billion unique smartphone users worldwide. The exchange enables access for brands to these users through 30,000 global apps across multiple devices and platforms including Android and iOS. The exchange is also integrated with leading in-app header bidding platforms including MoPub Advanced Bidding, Prebid,  FyberFair Bid, Applovin MAX and IronSource.
 The InMobi Exchange currently boasts of advertisers and publishers from over 190 countries. 

InMobi was founded in 2007 in Bangalore, India and is among the world's largest global mobile advertising platforms. The company is the first global digital advertising unicorn from India and has featured in various lists including the CNBC Disruptor 50 for 2018 and 2019.  

About InMobi 

InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies. For more information, visit inmobi.com

About Unicorn 

One of the largest fully automated marketing platforms in Japan, with over 600 billion bids per month of traffic available, predicts the value of impressions in RTB transactions with SSPs and automatically bids at the best price for each campaign deployed on UNICORN.