• Advertising

InMobi expands market presence and product offerings in Southeast Asia

Published on May 28, 2020
InMobi expands market presence and product offerings in Southeast Asia

Boosts leadership team and local footprint in the region

May 28, 2020 - Singapore: InMobi, the world’s leading Marketing Cloud, announced the expansion of its product offerings, leadership team and local footprint in Southeast Asia to better deliver value for its customers. South East Asia market, with 90% internet users connecting via mobile, is a core part of the growth story in the APAC region for InMobi. InMobi’s platform covers a large scale of 200+ MN smartphone users in SEA, growing steadily year on year with expansion into Thailand and Vietnam markets late last year.

Recently, InMobi established a holding company structure with its three core businesses – IMC, Glance and TruFactor, operating as separate entities under it. The InMobi Marketing Cloud (IMC) delivers a unified solution for CMOs and their organization to understand, identify, acquire and engage consumers through its mobile market research – Pulse, and media platforms – Audiences, DSP and Exchange.

“We continue to work closely with leading brands such as Unilever, Nestle, Shopee, Traveloka, Dana in the region, while strengthening our relationship with major agencies such as GroupM, Dentsu Aegis, OMD, and Havas. The IMC offerings will help brands and marketers better understand their consumers through near real-time insights and act on them to deliver a personalized experience throughout the customer journey,” said Vasuta Agarwal, Managing Director, Asia Pacific at InMobi.

The InMobi offerings include a Demand-side platform (DSP) and an Exchange platform/ SSP – for unlocking significant value for in-app media buyers and sellers through access to high-quality in-app inventory/ audiences, transparency and control of media management, and high performance. The IMC platform also enables marketers with actionable insights through InMobi Pulse, which provides the ability to capture real-time voice of the customer using short mobile surveys.

InMobi has seen strong growth in Southeast Asia through a localized approach with on ground business teams, support for creative services in the local language and providing localized audiences and insights for its brand and agency partners. To support its future growth plans in SEA and ensure focus on a great customer experience and engagement across the region, InMobi has bolstered the leadership team with:

  1. Purwa Jain, who joins as Director for Brand, Agency & Programmatic business. Before joining InMobi, she has worked with leading brands such as Hooq and Pokkt for their advertising and programmatic businesses.
  2. Sudhanshu Saxena, as Director – Strategic Partnerships, SEA, will oversee partnerships with programmatic DSPs in Southeast Asia in addition to his earlier role of direct brand partnerships in the region

“Each of these leaders bring diverse and unique experiences from their previous roles, enabling brands in South East Asia to succeed with unique insights and support on their marketing and advertising strategies,” said Rishi Bedi, Vice President of Business and Operations in South East Asia, Korea and Japan markets for InMobi.

With the imminent death of the cookie, in-app programmatic advertising is the biggest channel for brands to reach, engage or acquire customers in a mobile-first market like Southeast Asia, where 90% of consumers access the internet via mobile. “The IMC offerings are built on the pillars of quality, transparency and performance. Our partnership with marquee publishers across OTT, gaming and news apps such as Viu, iFlix, True, ABS-CBN group, Detik, Nestia provides brands the premium audience and scale they seek for their in-app advertising objectives,” shared Vasuta.

About InMobi
InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies. For more information, visit inmobi.com.