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InMobi & Horyzon Partner to Conquer French Mobile Advertising Market
Published on June 29, 2017
InMobi, the world’s largest independent mobile advertising platform, today announced an exclusive partnership with Horyzon Media, the third largest advertising network in France. This partnership will help agencies and advertisers in France to leverage InMobi’s cutting-edge mobile advertising technology to engage users across its global network of premium apps.
With this partnership, Horyzon Media has access to InMobi’s full stack of mobile-first solutions including innovative video ad formats and unique consumer profiles built on a rich 1st party and 3rd party data. This empowers brands to reach the right audience, maximizing the value of a clients’ media buying investments.
InMobi reaches more than 1.5 Billion unique users worldwide, including 33 Million users in France today. InMobi has also partnered with industry leaders for independent viewability verification and attention measurement to deliver ads that are twice as viewable than the industry standards for in-app video ads.
Mobile advertising is expected to grow in France by 42% in 2017, according to the e-marketer Global Ad Spends Report. With in-app advertising projected to contribute to over 90% of all mobile advertising spends by next year, advertisers are expected to increasingly leverage mobile as the primary medium to engage consumers, especially through the use of mobile video.
"With InMobi, we are becoming a major player in the mobile and worldwide advertising industry for French advertisers. We will now offer our advertisers and media agencies mobile offers that are 100% transparent, certified and above all a real communication alternative to GAFA," said Eric Aderdor, President at Horyzon.
"InMobi now has a strong ally in Horyzon, who brings an equal amount of commitment to excellence with its in-depth market understanding, rich digital expertise and our vision for mobile advertising centered around the end user," says Amine Melouk, Vice President Europe at InMobi. "This partnership extends our regional coverage and allows advertisers to access our mobile-first advertising solutions for any mobile marketing challenge they might be facing.”
InMobi is a global mobile advertising platform that specializes in delivering the best ROI for mobile marketers. A mobile-first and mobile-only platform, InMobi has been pioneering the next generation of ad experiences, including video advertising, on the back of deep learning based optimization engines.
InMobi platforms help brands, performance marketers and app publishers engage mobile users across different stages of their lifecycle, converting each mobile moment into an opportunity to drive engagement and revenue. Recognized by Fast Company as one of The Most Innovative Companies in 2016, InMobi reaches over 1.5 billion unique mobile devices worldwide and is redefining business models for the mobile ecosystem. For more information, visit www.inmobi.com
Horyzon Media becomes quite simply Horyzon… stronger and simpler. Much more than just a sales house (with 23 million UV and almost one billion monthly impressions), we are a global player in the world of branding, client experience, and creating audience engagement. Horyzon is where performance meets creativity. To find out more visit : www.horyzon.com